In this podcast, Gerard from Fractal discusses the importance of understanding and knowing what to prioritise when it comes to marketing in the context of your business goals and time frame.

Through the lens of Gerard’s years of experience in SEO he emphasises the fact that businesses and founders should be validating if investing time and money early into SEO is the right path for them. He advises the importance of utilising other avenues of marketing to confirm this and to optimise your website's relevance and power before considering an SEO expert.