Every startup founder seems to share one fear: that someone will steal their business idea.In this podcast, Gerard will discuss why having your business copied can be a good thing. If someone wants to copy your startup idea, it means it's desi

Is a Better Product Really All You Need?

Mar 9th, 2023 4m 5s

Good products fail all the time – when they’re not marketed properly.In this episode, Gerard discusses how a product’s success depends on a combination of factors, including effective marketing. You can't kid yourself into thinking a better pr

Could Your Small Business be Overlooking Its Biggest Advantage?

Mar 2nd, 2023 4m 35s

There’s one thing that so many startups miss when first getting started: being small can be a big advantage.In this podcast, Gerard discusses how acting like a big company can often cause customers to avoid interacting with you, and presenting

Is Marketing About Tricking Customers, or Understanding People?

Feb 23rd, 2023 3m 22s

What sounds more successful: a company that tricks you into wanting their product, or a company that’s been steadily providing a useful service since 1972?In this podcast, Gerard discusses how marketing is often misunderstood as a means to tri

Can Letting Customers Leave be Good for Business?

Feb 16th, 2023 4m 41s

Ever tried to cancel your gym membership and just ended up frustrated? Did you then tell everyone you met about how crappy the gym was?In this episode, Gerard explores why making it easy for customers to leave can actually boost your success a

Want to Build Real Trust With Your Customers?

Feb 10th, 2023 2m 58s

What sounds better: marketing that loudly bludgeons you over the head with its message, or something that calmly integrates into everyday life?In this episode, Gerard discusses how the best marketing is subtle and unobtrusive, seamlessly blend

What Sets a Startup Apart: Low Pricing, or Real Value?

Feb 2nd, 2023 3m 6s

Is having the lowest price really the selling point you want?In this podcast, Gerard discusses the ways that startups can focus on creating value for their customers instead of competing on low price, which can lead to perceptions of poor qual

How Can Your Writing Stand Out in the Age of AI?

Jan 26th, 2023 4m 4s

What do we do when an AI can just write all our content for us?In this podcast, Gerard discusses the importance of personality and authenticity in content creation in a world dominated by AI, and how infusing personality into your writing thro

Do Venture Capitalists Not Care About Marketing?

Jan 19th, 2023 3m 37s

Venture capitalists want growth, but why do they so often ignore their investments’ marketing strategies?In this episode, Gerard discusses why venture capitalists undervalue marketing for start-ups, highlighting its importance for attracting c

Why Do We Give In To Platform Hype?

Jan 12th, 2023 4m 13s

Are the fundamental principles of marketing still relevant when there’s a new platform every week? Find out in the first Fractal Podcast episode of 2023.Start-up business owners, don't get caught up in the hype of new marketing technologies. I

We're All Marketers Now

Nov 10th, 2022 4m 34s

In this 5 minute podcast, Gerard talks about how everyone utilises marketing on a surface level from day to day basis without realising that there is much more to marketing than meets the eye.Using the marketing framework AIDA (Awareness, Int

The Best Thing Since Sliced Bread

Oct 28th, 2022 4m 30s

In this podcast, Gerard talks about the idea people often believe that, 'the perfect product will sell itself'.Using the market introduction of sliced bread as an example, Gerard expands on the importance of market positioning and realigning t

The Answer Is Yes

Oct 20th, 2022 5m 24s

In this podcast, Gerard from Fractal discusses the importance of understanding and knowing what to prioritise when it comes to marketing in the context of your business goals and time frame.Through the lens of Gerard’s years of experience in

Mount Stupid

Oct 13th, 2022 5m 46s

Gerard from Fractal goes into great detail explaining the Danny Kruger effect and how this effect seeps into the marketing and business world.He outlines the importance for Founders and Business owners to be proactive and vet so-called “expert

Marketing Is Just Tricking People

Oct 6th, 2022 4m 58s

Often marketers get a bad rap as a result of the belief that they are good at convincing people to do things they don't want to do. However, good marketing is about driving change and making people aware of better alternatives. If done correc

Listen, Don't Shout

Sep 30th, 2022 4m 57s

In this episode of the 5-minute podcasts, Gerard from Fractal explains the challenges when facing social media and trying to stand out from the crowd. Through examples and experience working with start-up companies. Gerard describes the importa

It Does What It Says On The Tin

Sep 22nd, 2022 5m 17s

In this podcast, Gerard from Fractal talks about the importance of properly positioning your company in a way that delivers a concise and direct message towards your customers. He discusses the fluffy style of marketing that has seen recent

Gap Theory

Sep 16th, 2022 5m 44s

“The best marketing tricks you need to know before you start marketing”. In this short 5-minute podcast. Gerard from Fractal discusses the power of Information Gap Theory and how you can best implement this marketing practice into your own copy

Fingers Thumbs

Sep 9th, 2022 5m 14s

Just like all thumbs are fingers but, not all fingers are thumbs. All advertising is marketing but, not all marketing is advertising. In this short 5-minute podcast, Gerard from Fractal dissects the crucial details between properly defining wha

Video Killed The Podcast Star

Aug 30th, 2022 5m 41s

Did video really kill the radio star? In this short 5 minute Podcast, Gerard from Fractal Marketing discusses the many reasons why short podcasts are a perfect way to organically grow your start up business and view it as an extension of your m

Naked Wines – transforming physical retail into a subscription

Aug 2nd, 2021 23m 34s

This episode features Daniel Mcgowan, and Louise Flynn, the Growth Marketing Consultants for Fractal Marketing. They discuss Naked Wines trading approach, what it represents, the choice of partnerships, and their means in getting their message

SpaceX – Elon-gated branding

Apr 1st, 2021 27m 54s

SUMMARYThis episode features Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal. They analyze space exploration, marketing’s final frontier, with SpaceX and the unconventional path they’re taking in reaching the stars. F

Pet Circle – Instagram and Subscriptions

Mar 19th, 2021 31m 5s

SUMMARYThis episode welcomes back Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal, as they pick apart Pet Circle’s subscription marketing model. The company leverages social media to create social proof to reach their

SEMrush - Fast Brands and Community

Mar 10th, 2021 31m 48s

SUMMARYThis episode features Daniel McGowan and Louise Flynn, Growth Marketing Consultants for Fractal as they provide a marketing review and analysis of SEMrush.They analyze the company’s dependence on Google and the way the brand appeals to

The flow of WebFlow: how a great product locks-in their users with Lachlan Kirkwood

Feb 9th, 2021 49m 21s

This episode of Fractal Marketing features Lachlan Kirkwood, Digital Marketing Specialist and Founder of ClickThrough. He discusses Webflow, a champion of the no-code movement, and drills down their marketing strategies from content to paid adv