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Freelance Road Trip Podcast

Alvalyn Lundgren

Freelance Road Trip Podcast

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A weekly Business, Arts and Design podcast
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Freelance Road Trip Podcast

Alvalyn Lundgren

Freelance Road Trip Podcast

Claimed
Episodes
Freelance Road Trip Podcast

Alvalyn Lundgren

Freelance Road Trip Podcast

Claimed
A weekly Business, Arts and Design podcast
Good podcast? Give it some love!
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Episodes of Freelance Road Trip Podcast

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In this episode, Alvalyn discusses the importance of establishing and maintaining an “abundance” mindset for achieving career and creative success. She emphasizes how success is not limited by resources, but is instead created through taking ac
Case studies help position freelance creatives as strategic problem solvers, rather than technicians or wrists. They present the client's problem, document and record the creative process, and showcase research findings, insights, and process t
Many freelancers in all sectors work without written contracts. They rely on verbal agreements which can be vague and incomplete. Neglecting to put project parameters and expectations in writing before you begin a project opens the door for all
A new reporting requirement affecting LLCs and s-corps — small and independent businesses legally registered with their secretary of state — is coming your way in 2024. The Corporate Transparency Act establishes a federal database of beneficial
Stress resides between an expectation of an ideal and what actually is.  When the expectation of the ideal — balance (symmetry) — collides with the messy realities of life, you can feel like you’re not good enough or you’re in the wrong lane. I
There are myriad courses, programs, and coaches available to help you learn skills to succeed in your freelance business. You have a lot of teachers, coaches, and “gurus” to choose from. Or you can choose none and learn it on your own.  In this
As a freelancer or creativepreneur, negotiating skills are crucial and can make a significant difference in the success of your creative business. In this episode, we'll address the purpose of the negotiation process, explore the dos and don’ts
Marketing and branding are related concepts that are often used interchangeably, but they are distinct and have different purposes. Freelance designers create brand assets and identities for their clients, but fewer freelancers actually conside
Establishing and managing a business so you can make a living from your creative work — your way — isn’t easy and probably not what most of us expected when we started out. With all the competition out there, and now with AI looming as both an
AI is disrupting the creative industries in a variety of ways that are both beneficial and detrimental. In this episode we consider both the problems and advantages of using AI as a freelance creative, and propose answers to these questions, am
Freelancers in general prefer to work with high value clients. An effective way to attract high value clients is to sell expertise, not time. How can you sell creative services if you’re just starting and have little or no experience? Or how do
If you're a freelance creative who's considering forming an LLC because it will protect you and your clients from worker misclassification under California's AB5 and possible Department of Labor rulings regarding independent contractor status,
Communication is the foundation of every relationship. This is true in business as it is in one’s personal life. In business you want to communicate the right way for the right reasons, and there are certain things you don’t want to communicate
This episode begins with an update on AB5 (California) and the independent contractor rule being considered for implementation by the NLRB. Then talk moves into how independent contracting, also known as freelancing, is a legitimate way to earn
Pricing our work is one of those difficult areas we deal with, and truly, most of use don’t charge enough for what we provide. Freelancers often let the client dictate what they’ll pay, or fear asking too much, and end up frustrated, unable to
If you're a freelancer, client meetings are inevitable. Whether online, by phone, or in person, meetings are necessary for getting united around common goals and purpose, determining next steps and responsibilities. But meetings can go sideways
The way you’ll create a sustainable freelance business is by focusing on the long term, pursuing valuable clients and projects, and systematizing your efforts in marketing and management.  The first thing to embrace is the fact that you’re buil
We’re in a prime time right now to build and grow. The freelance economy is booming. In the US, freelancers and independent contractors have contributed  almost $6B to the economy. The climate is encouraging for businesses. There is more opport
To stay in business freelancers need clients, and we’re commonly asking where to find more clients. The obvious freelance platforms and talent agencies aren’t always the best choice for a variety of reason, and they shouldn’t be your only choic
To succeed in business as a freelance creative requires shifting from functioning solely as a creative — an illustrator, a designer, a photographer, a copywriter, an artist — to functioning as the owner of a creative business. In this episode I
You're a freelance creative. Do you need a resumé? That depends on how you find clients. For freelancers who promote their creative services to clients directly, the portfolio is what attracts. In this episode I share the reasons why a resumé i
Have you encountered opinions that if you’re a freelancer you don’t have a real business? Or that you shouldn’t call yourself a freelancer at all because it means you’re a misclassified and employee who’s being taken advantage of by your client
If  you’re a freelancer you’re not an employee. Yet many independent contractors position themselves as an employee for all practical purposes when working with clients. This approach can end up costing you in a number of ways. The difference b
One aspect of freelancing is that you get to deal with different kinds of taxes. In this episode, which is sparked by a conversation with one of my coaching clients, I discuss income taxes and sales taxes, and your responsibilities as a freelan
As a follow-on to a recent episode, I go in-depth into why and how it's important for both our clients and us to ensure our work isn't used before it's ready. Creative reviews — those work-in-progress presentations with the client — can be oppo
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