This week, we talk to Darty Hines, co-owner of SYNC, Senior & Youth National Conference (See Below for a Discount Code).  Both Kia & Matt attended Darty’s classes back when they were first starting their businesses. Darty has been in the industry for 25 years. 15 years ago, he was known for doing cool sets with high school seniors. In more recent years, he’s known for social media marketing education.  

What’s working right now for Darty, is listening to his clients. He says we’re quick to jump on a trend, without asking if that’s what our clients want. Darty uses Survey monkey to find one or two things to really make the experience better the next time.

Darty and his wife Michelle are fired up about the hope in the industry right now. Listen in to hear the best advice Darty ever got, including “The next person to speak, loses.” and “The last dollar spent is the most important one.” and how he implements this advice.

Darty also talks about not getting on FB first thing in the morning and bookmarking groups so you don’t get distracted by your timeline. Darty says to remember to post something uplifting and positive.

That is just a few of the tips from this interview.  Listen in for all the knowledge that Darty handed out.

Online resources:

Instagram scheduler “Later” (https://later.com/)

Books:

#struggle by Craig Groeschel (https://amzn.to/2TEkBee)

Content Inc – Joe Pulizzi (https://amzn.to/2SdlBoa)

Read Full Transcript

Transcription was done by Temi.com which means it’s an AI generated transcript. The transcript may contain spelling, grammar and other errors, and is not a substitute for watching the video.

Darty: [00:01] This is Darty Heinz and you are listening to from nothing to profit.

Speaker 2: [00:05] Welcome to from nothing to profit photographers podcast with Matt and Kayak where each week they talk to photographers about what is working in their business now so you can swipe those ideas and grow your business faster. Welcome everybody. We are so excited today

Kia: [00:23] to be interviewing Darty Heinz and Heinz is the co owner of the senior portrait conference sync, which is. Oh Gosh, what is it? Seniors

Darty: [00:37] Senior and Youth national conference. Be original player. Okay.

Kia: [00:40] So sync. And it was originally senior and youth national conference and it is a actually right now my favorite conference to go to every year. Uh, I love photographing high school seniors and spending time with photographers that have been in it for awhile or are very, uh, are new, but they’re very committed to their photography business and Darty and his wife Michelle run that has a social and media marketing expertise with his multiple businesses and he lives in Pennsylvania and I know Darty from when he won. The senior photographers have senior photographer of the year nationally. Um, I don’t know how many years ago that...