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Growing Your Product Line: Strategies for Success

Growing Your Product Line: Strategies for Success

Released Monday, 20th January 2025
Good episode? Give it some love!
Growing Your Product Line: Strategies for Success

Growing Your Product Line: Strategies for Success

Growing Your Product Line: Strategies for Success

Growing Your Product Line: Strategies for Success

Monday, 20th January 2025
Good episode? Give it some love!
Rate Episode

In this episode, host Marie Louise Antonissen offers insights for product founders on how to strategically define and expand their product portfolios.

She discusses the challenges of adding new products, including brand identity confusion, operational complexity, financial risks, and customer expectations.

Marie highlights strategies for expanding product lines through market research, creating variations, and involving customers in the development process. She also emphasizes the importance of timing and preparation before expanding.

The episode includes real-world examples and actionable steps for auditing current products and creating a product roadmap.


Marie concludes with an invitation to her concept workshop for further guidance in product development. Sign-up for the waitlist here!

 

00:00 Welcome and Introduction

01:36 Challenges of Expanding Your Product Line

03:45 Strategies for Adding New Products

04:45 Creating Variations of Existing Products

06:24 When to Expand Your Product Range

08:03 Real-World Examples of Successful Expansion

09:39 Actionable Steps for Product Development

13:08 Conclusion and Workshop Invitation


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“I’m eager to start my own product based business, but I need a hand to guide me through the process of getting from idea to launch.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move toward their goal to develop and launch amazing products into the world. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

 

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Want to learn how to create a project business plan for your new product development? Sign-up for FREE training via the link below. 

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