In this episode, Marie Louise provides a step-by-step guide for aspiring female product founders who are looking to bring their brilliant product ideas to life. Acknowledging the emotional challenges and uncertainties of starting a physical product business, she emphasizes the importance of taking manageable steps. Mar... more
Empowering Product Founders: Navigating the Financial Challenges of Product DevelopmentIn this episode, we delve into the daunting world of financing for product development. Targeted at both aspiring and current product founders, the discussion breaks down common financial anxieties and doubts, offering practical a... more
Top 10 Mistakes New Product Founders Make and How to Avoid ThemIn this episode, the host provides invaluable advice for aspiring product founders, highlighting the top 10 common mistakes made during product development and how to avoid them. The key topics covered include the importance of market validation, underst... more
In this episode, host Marie Louise Antonissen offers insights for product founders on how to strategically define and expand their product portfolios. She discusses the challenges of adding new products, including brand identity confusion, operational complexity, financial risks, and customer expectations. Marie high... more
In this episode of 'From Product ID to a Thriving Business,' the host addresses the common fears and insecurities that often hold aspiring entrepreneurs back from developing their product ideas. The episode covers why such doubts are prevalent, ways to reframe negative thoughts, and the importance of seeking support. ... more
In this episode, we delve into the root causes of procrastination that hold us back from bringing our product ideas to fruition. The host shares personal experiences from working in the consumer electronics industry and offers practical steps to break the cycle of doubt and perfectionism. The discussion highlights the... more
Effective Strategies for Transferring New Product Development ProjectsIn this episode, we delve into the intricacies of transferring new product development projects to someone else. The discussion covers key reasons for project transfer and provides practical steps to ensure a smooth and efficient transition. Topic... more
In this episode, we explore strategies to stay organized and manage complexity in physical product development. Learn about the different roles of a product manager and project manager, and discover key documents that can help you maintain control, including checklists, action lists, project planning documents, and bud... more
In this episode, we explore the essential steps to establish a productive mindset as a product entrepreneur. The discussion covers three critical phases: evaluating the profitability of creating a product, analyzing data and developing a project business plan, and finally, diving into product development. The episode p... more
In this episode, the focus is on the crucial aspects of packaging design for physical products. The discussion is divided into two main areas: the aesthetic design of the packaging that communicates the product's value and brand identity, and the functional design that ensures product safety during transport. Detailed ... more
Mastering Tooling for Successful Product DevelopmentThis episode explores the complexities and critical aspects of tooling in product development, with a focus on plastic and metal housings for electronics, skincare products, and supplements. It discusses selecting appropriate materials, ensuring compliance with hea... more
In this episode, the host discusses structuring the development of new physical product ideas, drawing from personal experience as a product manager. The script highlights the numerous responsibilities of a product manager and provides a phased approach to product development, covering ideation, concept creation, speci... more
Comprehensive Guide to Competitor Analysis for New Product DevelopmentIn this episode, the host discusses the essential steps for conducting a competitor analysis for new product development. Topics covered include identifying major competitors, analyzing their product features, benefits, technical specifications, c... more
In this episode, learn how to create your own product concept drawing without the need for a design agency. The host provides a comprehensive guide starting from gathering materials like paper, pencils, and rulers, through sketching the outer and inner details of your product, to noting down essential features, benefit... more
In this episode, we explore the significance of obtaining early market feedback from potential customers before diving into product development. Key points covered include identifying precise product specifications, calculating profitability, and various methods of contacting potential customers, such as focus groups a... more
Are you a product entrepreneur embarking on your first product journey or expanding your product portfolio with new additions? You might be in the phase where you're defining your product concept, which can be particularly challenging, especially if it's your first time. You don't want to overlook important details; yo... more
The goal of the Project Business Plan is to give insight in the business case and convince stakeholders in your organization or business why this new product is such a great idea. When you have this Project Business Plan approved, everyone is on board of your new project and you can start with the actual product deve... more
Hello and welcome to a new episode of my show and today I would like to talk to you about when the best time is for you to create samples of your new product idea. And I've learned in the past 20 years in my roles as a project manager and product manager in new product development projects, that when you decide to spe... more
I'm so happy you're here!If you are working on a new product idea, you want to make sure that you deliver the correct product on time at the right price to your customer. Taking into account the travel from the manufacturer to the warehouse to your customer. There are a lot of moving parts and a lot of things that nee... more
Hey there, and welcome to a new episode of my show. And today, I'd like to talk to you about why it's important to have systems and processes in place in a new product development when you want to scale or grow your business. And even if you don't have a product business yet, still, it is still wise to have project a... more
For those of you who are doubting whether you should start a physical product-based business, keep listening because I’ve got you. I know that it's sometimes scary to start something new and to invest a lot of money in your new business idea or your new product idea.Because new product development can be complex and... more
When you want to determine the selling price of your new product, you need to consider the production cost, the competition, and the target market. There are many factors that influence your final selling price and profitability of your new product. If you want to have a profitable product you need to carefully calcu... more
Are you thinking about manufacturing your own product idea? That’s amazing! There are various ways to do this. Outsourcing the manufacturing to a third party or manufacturing it yourself. White labeling your product or private labeling? It depends on objectives and resources which way is the best one for you. Let’s get... more
Product-based businesses can scale and grow through a variety of strategies. One approach is to expand your product offerings to appeal to a broader customer base. If you want to expand your offerings as product-based business owner you need to come up with new product ideas. New product idea generation is crucial in ... more
Setting your new product development team up for success requires careful planning and execution. First, you need to establish clear goals and expectations for your team. Whether your team consists of your own staff or external hires or contractors, clarity here is key. This includes defining the product vision, targ... more