As an instructor for the Direct Marketing Association of Northern California, Susan Finch regularly updates her hands-on workshops. This is for tomorrow's Podcasting Production Masterclass Part 3: Publish, Promote, and Grow! This is a quick che

Preventing Disasters and Snoozing During Your Hybrid Events

Oct 24th, 2023 25m 51s

Tired of lackluster virtual and hybrid events? Do you want to captivate your audience, whether in-person or by logging in remotely? This episode will open your eyes to creative techniques for producing engaging hybrid experiences.Join me as I

Putting Your Podcast Guest on the Map - Google Maps Ideas

Oct 24th, 2023 5m 23s

Today we're wrapping up our series on using Google to promote your podcast. I'll share tips for leveraging Google Maps to get more visibility for your podcast. We'll cover how to create a custom map for your show, add guest pins with episode de

Creating a Google My Business Profile for Your Show and Ideas on How To Use it

Oct 17th, 2023 5m 33s

Welcome to another episode of Behind the Mic! I'm your host, Susan Finch. Today we're continuing our series on using Google's free tools to promote your podcast. In this episode, we'll discuss 7 ideas for leveraging your Google My Business prof

Adding Your Podcast to Google Workspace

Oct 10th, 2023 6m 43s

In this episode of Behind the Mic, host Susan Finch discusses how to leverage Google Workspace tools for your podcast. She recommends getting a dedicated domain and email address for your show through Google Workspace. This opens up free analyt

Measuring Podcast Success: Reminder To Set-Up GA4

Jun 27th, 2023 4m 24s

Today is the perfect day to set up Google Analytics 4.0 and elevate your tracking game. Even if you need assistance, our team is here to support you. And if your current team lacks the know-how, we strongly encourage them to take courses that r

Podcast Host vs Event Speaker - Which is the Best Option for You?

Dec 27th, 2022 8m 41s

Have you ever thought about how many keynote speakers are actually introverts? Think about the distance on the stage from the audience - even when you have an engaging speaker who includes the audience. Then think about podcasting and the intim

From Owner to Employee - When Mergers Align With Your Vision

Mar 29th, 2022 16m 40s

Tenlo's Chief Technology Officer and podcast host, Tessa Burg joined Susan Finch to talk about the recent merger with Mod Op. Tessa talks about the expanded opportunities for their team, their clients, and the beauty of having an HR department.

Before You Commit to Creating a Podcast You May Want to Consider These Items

Jan 18th, 2022 9m 23s

Before You Commit, Know the Answers to These QuestionsWHY ARE YOU DOING THIS? Is it to launch an initiative? Build reputation? Boost egos of your executives or clients? Give value to your existing clients? Open the door for new clients/prospec

Programmatic Media Buying Has Changed Everything

Oct 19th, 2021 35m 22s

We are regularly asked at Funnel Media Group how to jump-start a show's reach into new markets, and reach new audiences. This episode covers advertising, sponsors, and the change in best practices over the past two years. Consumer behaviors ha

What Is a Podcast Guest Management Firm?

Sep 8th, 2021 31m 58s

This episode was inspired by the great guests Interview Valet has been sending us for our hosts, and by a blog post, "Checklist Before You are a Guest on a Podcast". This episode covers expectations for guests hiring a podcast guest manageme

We All Have Our Favorite Podcast Equipment - What Are Yours?

Jul 28th, 2021 13m 29s

In this 13 minute episode we cover our favorite podcast equipment and the reasons we prefer one over another. There are some additional items we suggest to give you a more professional look and sound.Podcast Microphones - Rode USB Condenser m

Tell Us: Why Might You Ask Your Guest For a Do-Over?

Jul 19th, 2021 13m 5s

This episode covers one of the questions from the recent one with EJ and Nina in Funnel Feud. These are the top 8 answers given by 100 podcast hosts, guests, and team members. Aside from swearing, revealing too much, and other simple editing i

Funnel Feud! 3 Questions We Asked Podcast Teams

Jul 5th, 2021 13m 31s

You know the music, you know how it works. Play along with our version - Funnel Feud to hear the answers to these questions:1. What is a reason you would want a do-over with a guest?2. What is the reason your podcast failed?3. What is your

Podcast Editing Tips for Hosts, Guests, and Editors

Mar 24th, 2021 34m 47s

Podcasting editors' tips from EJ Albaugh. EJ reminds us that if we can do a bit of practice we can save time and money with our editing solutions. Don't be afraid of a retake, and beware of Zoom twang when there are bandwidth issues for your h

Building Community Through Podcasting and Podchaser

1 Dec 21st, 2020 24m 9s

Taking advantage of search engine goodness, building communities of podcasters and their teams, as well as profiles for creators is what Podchaser's Dave Keine and Susan Finch talked about today on Behind the Mic. Do not miss the list of free

Gifts for Podcasters - Playlists and Profiles

Dec 3rd, 2020 22m 31s

Tune in for this packed episode with free tools podcasters can use to expand their reach. There are two free tools we are going to cover in this episode:Using Playlists to increase your exposure in the podcast venues including Spotify, Apple

Slow Show Time is the Time to Review and Improve

Nov 11th, 2020 24m 28s

Sometimes guests are hard to secure during the holidays. Sometimes you are pulled in many directions and don't have the same time for your show. That's OK. Make the use of this time to improve your podcast for next season. Listen to these 10 t

Need to Move Your Podcast? Slow Down So You Don’t Botch Up Your Good Work

Nov 5th, 2020 25m 48s

You created this great podcast, or so you thought, and you liked how it was set up, but not really. And you have new team members and they say, "I hate that software, I hate that platform, let's do something better." Or maybe even that platfor

Why Be a Lone Ranger, When You Could Be Apart of a Family

Oct 19th, 2020 14m 6s

Let's talk about television families.The good:The Brady, the Flintstone, Huxtable, Barone, Evans, Drummond & Jackson, Addams, Munster, Cleaver, Duke, Clampett, Arnolds, Jetsons, Partidge, Carwright, Bradford, Cunningham, Ingals, and Kyle Fam

How to be a Great Podcast Host People Will Want to Listen to!

Sep 30th, 2020 20m 42s

It's as much about the content as it is your voice. Many times I hear hosts that think they can just randomly start talking. Sometimes it's difficult to follow as they dart around taking tangents without ever completing a point or thought. T

Why Podcasts Fail to Get Beyond the 8th Episode

Sep 8th, 2020 25m 27s

There are over 1,000,000 podcasts, the vast majority, however, fail to get beyond the 8th podcast. Veteran radio and podcast producer Paul Roberts discuss with Jim Obermayer how to avoid being in the graveyard of podcasters.----more----This

How to Get More Listeners for Your Podcast

Aug 25th, 2020 22m 36s

Everyone wants more listeners, but realistically, you want more of the RIGHT listeners - those that will be affected by what you say, those that will share your show, and possibly consider your company and products to solve their problems.But

How to be a Great and Memorable Podcast Host

Aug 12th, 2020 22m 15s

This is one of the reasons podcasts fail - the host is selfish, lazy, inconsiderate. Listen in to learn how to avoid those pitfalls. Fair warning, you'll have some work to do including creating follow up schedules, promotions, writing a thank

Ten Steps to Start a Podcast in Two Weeks!

Aug 4th, 2020 24m 51s

Many people want to do a podcast, but most don't know how to start. Funnel Media Group's VP of Operations, Susan Finch teaches regular courses through the DMANC - Direct Marketing Association's Northern California Chapter. Her most popular cou