TINT
Future of MarketingEpisodes
Episodes of Future of Marketing
Mark All
Eric Singer joins us from sonic branding company Coupe Studios Music + Sound Design. Coupe also produced this special episode for Future of Marketing with sound designer Taylor Marvin adding unique sound design and other sonic sweetening. Lea
Perspectives is a podcast series by Future of Marketing, which uncovers routines, inspiration, and insights by brand leaders shaping the future of marketing around the globe.Christian Brown is a Founding Member and CMO of Glewee. In his words,
S. David Ramirez is the Senior Marketing Manager at TINT – and board member for the International Festivals and Events Association (IFEA). He writes and speaks about marketing and event management, and recently presented at Adweek's Social Med
Jason Bradwell is a podcast host for B2B Better. He is a full-time B2B marketing director with over a decade of experience and writes a fantastic weekly newsletter called B2B Bite.In his words, he shares:What it’s like running a podcast and
Brayden Cohen leads Social Media and Employee Advocacy for Hootsuite.In his words, he shares:Why social media marketers need a seat at the tableThe value of customer and employee advocacyWhy not everything needs to be measured or bring
Vivien Garnès is Co-founder and Co-CEO of Upfluence, an influencer marketing platform for eCommerce & Social Commerce brands.In his words, he shares:What inspired him to co-found UpfluenceThe difference between influencers and user-genera
Alicia Esposito is the VP of Content at Retail Touchpoints and Host of the podcast, Retail Remix. In her words, she shares:Repurposing content for maximum impactStruggles marketers faceWhy UGC resonates more with people than celebrity c
Perspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe.EDITOR’S NOTE: Aleksandra Kuzmanovic is the Social Media Manager at the World Health Organization (WHO) – where th
Neal Schaffer is a digital marketing consultant, author, and speaker. He teaches businesses around the world how to transform their sales and marketing – and helps them develop strategies across social media, marketing, influencer marketing, an
It can be sad to see a podcast season draw to a close. But when you focus on translating a season of learnings and insights into bite-sized, actionable steps to drive impact in the year ahead, it can become something to eagerly anticipate.For t
Today's guest could be called a guru of growth. Over the past decade, he has focused on building lean growth teams to rapidly scale businesses, working obsessively to crack the blueprint of successful fast-growth companies. Along the way, he’s
Dr. Allen Lim was working as a sport scientist and coach for a professional cycling team when he decided that the sport drinks available to athletes contained too many artificial ingredients, which reduced performance. So he began making his ow
It should come as no surprise that a company focused on communication prioritizes listening and having authentic, almost on-one-one consumer conversations in its loyalty program. In today's episode of Community Powered Marketing, Sue chats with
Perspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe.EDITOR’S NOTE: Youri Hollier is the Director of Digital and Social at Tim Hortons. He manages a team of digital ma
You're probably familiar with the phrase "they don't know what they don't know." This is very true of many brands' siloed cross-functional teams.In this episode of Community Powered Marketing, Sue chats with Suzanne Reimer, in charge of Digital
The feminine care market is a crowded one, with a wide range of products from long-standing brands, brands that have built up years of customer recognition and loyalty.However, the growing movement toward organic and eco-friendly products has f
Perspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe.EDITOR’S NOTE: At the time of this conversation, Luz Corona was the Community Content Manager at AdWeek and has si
How do you go about gaining audience insights for your business?Traditionally, when brands want to gain insights from their audience about new products, messaging, etc., they would have to hire an outside marketing firm to conduct a research pr
$323 billion. That's how much brands spend per year on customer loyalty programs - programs that may be literally wasting data (and money.)Loyalty programs are a popular way of attracting new customers and engaging existing ones, and they seem
Is your brand storytelling empathy-driven?There's been a growing sense of distrust among audiences toward the media. On the other hand, the trust level toward brands has been increasing. In this episode of "Community Powered Marketing," Sue is
Each one of your customers is a human being, and as such, they tend to make decisions based more on emotion than logic.In fact, it's estimated that 90% of decisions are based on emotion, with the remaining 10% coming from the practical and logi
It's every marketer's dream: To create a product that people don't just enjoy, but are passionate about. Such is the case with Clio Snacks, a range of Greek yogurt products dipped in chocolate that provides decent nutrition. In today's episode
What is the purpose of an advocate community, and how does it differ from a social platform or an affiliate program?One of the biggest challenges faced by brands who are building communities is the trap of creating a place where people come, gr
Marketing is often about seeing opportunities and acting on them. However, for every opportunity that's been successfully acted upon, there are countless more that were missed.In this first episode of "Community Powered Marketing," your host, S
Perspectives is a series uncovering routines, inspiration, and insights by marketing leaders shaping the future around the globe.EDITOR'S NOTE: Ricky Murray is the Senior Director of Marketing for Zpryme, a media research and events company.I
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