Often we spend our entire time talking about new technology is and how they will transform society, but today we are talking about corporate social responsibility and doing good at work. What role employees expect of their companies? What will consumers expect from brands that they transact with? To answer these questions, we turned to Alain Sylvain and Frank Cooper. Alain is the founder and CEO of Sylvain Labs, a strategy and design consultancy that helps companies seize the reality and potential of their business, products and brands. Frank Cooper is the Global Chief Marketing Officer of BlackRock. As Global CMO, he’s responsible for shaping BlackRock's global brand and marketing strategy for institutional and retail clients. The two of them teamed up for one of the more compelling panels at Collision 2019, discussing the future of brand purpose.

Note: this conversation was recorded outside the conference center in Toronto, so you're definitely going get to hear a little bit of background noise here and there. When we weren't able to get good audio on account of the wind, we did have to make a few edits, but hopefully does won't be too distracting. Also, we started Recording after we had already begun a great discussion about whether or not words like corporate social responsibility are being appropriated, so you'll be entering the conversation about one minute in. 

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