It's our best-smelling episode yet, thanks to our guest, Mariya Nurislamova. You might have heard of her: at 18, Mariya left her family and homeland behind to come to the U.S. Today, she is the CEO of Scentbird, one of the most successful new startups in the beauty space.

Scentbird is a fast growing fragrance subscription that allows people to date fragrances before marrying them. Backed by Goodwater Capital, Y Combinator, Funders Club, 500 startups and others, Scentbird is a true innovator in the $14B fragrance market.

On this episode, we discuss:

• How important is AI to a company like Scentbird, and how you can leverage a technology like AI without losing the humanity behind your business
• The future of the subscription model in general
• Why companies need to to bring the consumer in on the product development process
• How brands like Scentbird, Glossier, and others have leaned into “listening” and bringing customers in on the product development process - and why this is the new normal

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