#FuturePRoof: Rethink and reconnect

With Stephen and Sarah Waddington

The Conservatives had a good local election last week however Labour seems more disconnected than ever. Meanwhile the SNP has extended its lead in Scotland and is demanding a second vote on independence.

Actor, director and writer Noel Clarke was awarded the prize for outstanding British contribution to cinema by the British Academy of Film and Television Arts (BAFTA). Two weeks earlier BAFTA was informed about the existence of several allegations of verbal abuse, bullying and sexual harassment.

Income for the top 150 agencies was down 4.3% to £1.36 billion in 2020 compared to £1.42 billion in 2019, according to PRWeek. However more than 50 agencies launched during the COVID-19 pandemic between January 2020 to March 2021.

The PRCA UK National Conference: Communications and influence in the post-pandemic erais planned as an in-person event on 8 July. The CIPR (19 May) and PRFest (14-18 June) have also announced conferences on sustainability. Both are virtual.

ESG is both a label and an organising principle that represents everything about people and the planet. A new report by Stephen and Dr Jon White, published by Vuelio, explores the role of PR in supporting planning, horizon scanning, metrics and reporting.

David Gallagher and John O’Brien’s book Truth Be Told is Stephen’s recommendation of the month. Sarah’s shout out is for Rich Leigh and the team at RadioActive who have organised meetups in London and Manchester on 1 and 22 July respectively.

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