You’ve heard of boutique drum builders and cymbalsmiths, but what about a boutique drum magazine?

Tom Hoare, editor of The Drummer’s Journal — a free, online drum magazine based out of the UK — grew up reading the major drum mags, but now thinks it’s time to shake things up.

“I grew up reading these magazines like Rhythm and Drummer, and I felt they were really, really good. But as I got older, I started to feel like they just weren’t really giving me what I wanted to read anymore, and I felt that they were featuring the same people and the same interviews. And what they do, they do it absolutely really, really well, but I thought there was something different I could offer.”

Listen in as I talk to Tom about how The Drummer’s Journal is offering drummers a different angle on their favorite artists and gear, and hear him tell me about his first big interview for the magazine.

After pushing play, go download any of The Drummer’s Journal‘s first three issues, and check out a drum head giveaway currently happening at their website.