Episode 53 goes international again, this time we take a hop across the pond to the UK. Kelsey Bratcher is joined by Ian Naylor Serial Entrepreneur with Hyperise. Listen as they discuss the importance of marketing personalization. Nothing is better at improving open rates and click through rates than personalized content. Kelsey and Ian go way beyond just adding someone's name to a marketing email. Grab your copy of The Get Automated Podcast and level up your marketing game.