Harvey McKay said in his book Swim With The Sharks Without Being Eaten Alive: "Something you know about your customer may be more important than anything you know about your product"Today we're going to talk about the 11 Essential Rules for Direct Marketing that should be a part of all your marketing practices to Get More Business.We're going to talk about the one MUST HAVE business tool that your business will not survive without over the next 3 - 5 years.Melody Campbell, The Small Business Guru and host of the Get More Business Show is a 20 year veteran of small business ownership and consulting. Melody has a Bachelors Degree in Management and is working on her Masters in Internet Marketing.  She likes to solve at least one problem every morning before breakfast - even without coffee!Visit our sponsor - Print Place and use the GURU10 discount code for a 10% discount storewide on all your printing.ResourcesTDS Blog - Fickle Customers are Wired and DangerousCommonsense Direct and Digital Marketing - Drayton BirdR-Cubed - Jon Epstein