Host, Melody Campbell, The Small Business Guru, discusses the fundamental best practices using the tools of Internet Marketing to generate leads for local business. Many local businesses have invested in a website and have social media pages for their business but they lack an understanding of how to connect their online properties not just technically but strategically to turn traffic and followers into leads. In this episode, Melody describes an overview of the Online Presence Audit that she provides at no cost for local business owners. This audit looks at the top five factors that influence how the business is represented online and how the business stands out among its competitors. If you're a business owner who is looking to increase leads from traffic and wants to turn followers into new business then this episode will provide you with a plain language overview of the basic factors you must have in place to improve ROI.Click here to learn more about Measurable Marketing - The Cure for Make-Shift Marketing