In the "wisdom economy," ideas aren't the bottleneck. Engagement is.

In Get Yourself Optimized, I sit down with Matt Church (Sydney-based leadership thinker, creator of the Pink Sheet Process, author of Rise Up: An Evolution in Leadership) to unpack a practical framework for turning messy thinking into clear, high-impact communication.

A few highlights:

• "Someone's attention is the currency, not my ideas."

• Why the best leaders charge for experiences, not ideas

• How one Pink Sheet can become a book, short video, or social post—without starting from scratch

If you lead teams, sell expertise, or build a personal brand, this episode is a direct hit.

Listen to Episode 545 and then do one thing: try a Pink Sheet today.

The show notes, including the transcript and checklist to this episode, are at getyourselfoptimized.com/545.