Jennifer Hill speaks with CEO and founder of Sub Rosa, Michael Ventura, about why empathy is important in the workplace. Ventura discusses the 3 types of empathy and how a person can enhance his or her ability to be empathetic. Ventura also describes the 7 archetypes of empathy, and how a person can develop his or herself in each of those archetypes.
Michael Ventura is the CEO and founder of Sub Rosa, a strategy and design firm that has worked with some of the world's largest and most important brands, organizations and start-ups: from Johnson & Johnson, Pantone, and Adobe to the TED Conference, Delta Airlines and The Daily Show. Michael has served as a board member and adviser to a variety of organizations, including Behance, the Burning Man Project, Cooper-Hewitt, and the U.N.'s Tribal Link Foundation. He is also a visiting lecturer at institutions such as Princeton University and the United States Military Academy at West Point. In addition to these pursuits, Michael leads a thriving indigenous medicine practice, where he helps patients address illness and injury of all types on the road to better well-being. A passionate entrepreneur, he also owns and operates a globally recognized design store in New York's West Village with his wife, Caroline. Applied Empathy, his first book, was published by Simon & Schuster in May 2018.