Normally, we, entrepreneurs would like to be featured by media outlets so they can help us #getnoticed. But that's not what Allie Martin, CEO and Founder of Fame and Fortune PR, believes should not be the case - Allie says that you need to find the perfect publication for you by knowing its purpose and goal, and then contribute to that goal, before they noticed you and then help you #getnoticed.

In this episode, Allie explains why you need to find the perfect media outlet match for you so you can get noticed by them and how you could do that. She also shares what she did to get featured on CNN's Anderson Cooper Show, and how you could do that as well on the same of different show by pitching the right way. And lastly, she shares how she get herself, her PR and her clients noticed by potential clients through TikTok and why she recommends getting your face out there through videos.

Tools and platforms mentioned:
HARO, Prowly, Telemedia

Printful
Turn your ideas into unique products - Create custom products with your own design!

The UnNoticed Entrepreneur Book
The UnNoticed Entrepreneur: Fifty Ideas for your Company to Stand Out

The Marque of an Entrepreneur
Get noticed as an entrepreneur with the 19 Dots range of merchandise; bottles, cups, caps et al

Social listening - google alert killer!
Generate leads and market your product using social listening


Post-production, transcript and show notes by XCD Virtual Assistants

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