From Poster Boy to Record Man: What Do Levi’s, Los Angeles, and Led Zeppelin Have in Common?

Released Friday, 2nd April 2021

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From Poster Boy to Record Man: What Do Levi’s, Los Angeles, and Led Zeppelin Have in Common?

Friday, 2nd April 2021

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Merchandise pioneer, artist manager, and talent acquisition veteran, Bruce Garfield, recalls his defining moments in the music industry, working with the likes of Led Zeppelin, Duran Duran, Grace Jones, The Knack, Bob Seger, and more.

Check out Bruce’s current defining work at the Columbus Music Commission

Listen to The Toll’s catalog on Spotify

Get the full story at GBBT.fm

Getting The Brand Back Together is co-produced by Crate Media

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Getting the Brand Back Together

Unboxing the interdisciplinary art of banding, branding, and business building, Brad Circone reveals the unexpected connections and unique similarities between successful businesses and rock ‘n’ roll bands. What binds them toward success? Brand.Curating the wisdom gained from 30+ years of entertainment, advertising, marketing, and branding expertise, we will hear from rock stars, CEOs, founders, artists, and mavericks, on how they perform the power and principles of brand like no one else.

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