When I was thinking about the theme of practice, the first thing I wrote down was the connection and confusion between it and performance. With social media and digital technology keeping us connected to everyone and everything 24 hours a day, seven days a week, it's no wonder we have turned every possible moment into a stage. But non-stop performance is exhausting and unsustainable. What could we become if we took even an hour of our day and stopped performing and started practicing? What if we took a break from brand management and tried something new? What if we stopped playing the hits on repeat and created something new, something daring and bold?