059 – Creating the Bowdabra with Sandy Sandler
059 – Creating the Bowdabra with Sandy Sandler
059 – Creating the Bowdabra with Sandy Sandler
Sandy Sandler is a marketing expert and the creator of the worldwide bestselling product, the Bowdabra.
The Bowdabra is a crafting tool that helps people make professional, hand-tied bows. Her products and supplies are designed to transform the creatively-challenged into creative pros.
In Sandy’s own words,
“The best way to be successful in business is to remain persistent, be unique, explore new markets, expand your network and perhaps, most importantly, never give up. If you’re willing to do what others are not, you’re that much closer to achieving your goal.”
Motivational Quote
Business Inspiration
How the idea of the Bowdabra was born [4:36]
An original way of describing the Bowdabra [7:09]
Candle Flickering Moments
The Michaels Crafts and KMart offers [9:44]
Business Building Insight
Getting visibility for her product at trade shows in a unique way [7:51]
A major breakthrough when she went international [11:04]
All about her QVC experience [14:46]
Increasing your opportunities through product extensions [18:36]
Patent discussion and some interesting advice “Knock yourself off!” [20:04]
Success Trait
Persistence has served Sandy well. She says she will make things happen by going with her gut but then doing research to back up her decision before taking action.
Productivity/Lifestyle Tool
Sandy goes on long walks with her dog, Vivee to catch up on podcasts and audiobooks. She believes you should never stop learning.
Valuable Book
Think and Grow Rich by Napoleon Hill
Crafters4Kids
Crafter’s 4 Kid’s helps families and other non-profit organizations with craft projects through simple instructions delivered digitally. Parents who feel creatively challenged, the craft projects provided here will help you and provide a fun inexpensive way to spend time with your child.
Contact Links
If you found value in this podcast, make sure to subscribe and leave a review in Apple Podcasts or Google Podcasts. That helps us spread the word to more makers just like you. Thanks! Sue
From The Podcast
Gift Biz Unwrapped
Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?"Have you started your business but it's not progressing as you had envisioned?Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing.I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales.A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday.I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.Join Podchaser to...
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