106 – Cards Against Humanity with Max Temkin
106 – Cards Against Humanity with Max Temkin
106 – Cards Against Humanity with Max Temkin
Max is one of the creators behind the wildly popular game Cards Against Humanity.
He is also a co-founder of Blackbox which is a shipping company that helps independent artists send physical goods to their customers.
Max is also the guy behind several attention-grabbing media stunts.
Have you heard of “Digging the Hole to Nowhere?” Or the 30 second SuperBowl commercial featuring a potato that simply says “Advertisement?” We’ll get the scoop behind these events and their results.
Max has been featured in Fast Company, Business Insider and last year was named to Forbes 30 under 30.
In this show we focus on the development of Cards Against Humanity and the creativity behind what he puts out to the world.
The Cards Against Humanity Story
In the beginning … [3:22]
The real reason it was started. [4:08]
Where Cards Against Humanity is today. [11:31]
Their take on Black Friday and the Hole to Nowhere [17:44]
The Super Bowl Commerical [24:39]
The Black Box Story
Black Box – a company started based on a vulnerability they found at Cards Against Humanity. [12:09]
Hiring for your weaknesses and to push yourself. [16:02]
Business Building Insights
How listening to their customers really paid off. [5:40]
Kickstarter and it’s value over and above raising money. [7:12]
The pricing strategy and why increasing their price was a win. [19:05]
How to develop creative ideas. [21:35]
The case for why advertising doesn’t work … and what does. [26:43]
Give people something to talk about. [29:12]
Productivity/Lifestyle Tool
Slack – Real time messaging, file sharing and powerful search
OmniFocus – Quickly capture your thoughts and ideas to store, manage, and help you process them into actionable to do items.
Recommended Reading and Listening
Designing Obama by Scott Thomas and Steven Heller
ReWork by Jason Fried
Creativity, Inc. by Ed Catmull
Contact Links
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From The Podcast
Gift Biz Unwrapped
Have you thought about turning your hobby into a profitable small business? This podcast shows you how to do just that. Whether you want a side gig for some extra cash or to get out of your 9-5, the handmade products you make for fun can hold the key! In each episode you'll hear steps and actions to take to start and grow a profitable business. It's created specifically for the handmade product business entrepreneur; a group I lovingly call Gifters, Bakers, Crafters, and Makers. You're a fabulous unique creative person and I'm here to help you get on the right path to making your vision a reality. There's a lot out there about building a service based business, some about building a product business, but handmade is different. There are specific nuances to handmade that we cover here. Have you thought about starting a business but not sure what the first steps should be and you're afraid to do it "wrong?"Have you started your business but it's not progressing as you had envisioned?Are you confused about Etsy, Amazon Handmade and Shopify platforms? What about email marketing and Facebook or Instagram ads for attracting sales? There is so much to know it can be overwhelming and confusing.I'm your host, Sue Monhait, and I interview business owners who have been where you are. This is combined with over 30 years of experience consulting hundreds of boutique and big brands along with opening two profitable product based business of my own, I'm here to help you realize your dream. At the end of each episode, you'll walk away with new ideas, tools, or processes that you can apply immediately to get results. Decide on your business. Learn how to get started. Hear what others do to get customers and increase their sales.A great first step is to subscribe to the show. Then you'll automatically get each new episode as it releases - ready and waiting for you when it's convenient to listen. The main show becomes available on Saturday morning with a short Tips & Talk episode on Wednesday.I want you to know that you don't have to do this alone. Find more free resources over at GiftBizUnwrapped.com and if you're looking for a community of handmade makers just like you, join us over in my private Facebook Group - Gift Biz Breeze.Join Podchaser to...
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