Girl on Purpose with Vivian Tenorio

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Awesome Bars are for awesome people!Awesome Bars are vegan, handcrafted granola bars created in San Francisco by sisters, Leah & Stephanie.  Leah created this recipe because she found there was a demand for a natural snack that is high in protein and tastes delicious. On Today's show Leah & Stephanie will share:- Why their personal mission statement is: You Can't Fake Awesome!!!!!- Biggest business mistake?- How they handle business stress and uncertainty?- Greatest business decision that changed everything?- How they started their granola business- The benefit of starting a business at a local farmers market- Plus much more... Useful links:http://www.viviantenorio.com/awesome-bars-leah-stephanie-melnik COPYRIGHT © 2014  VIVIAN PRODUCTIONS LLC
As Founder and Chief Love Officer at Love Grown Foods, Maddy D’Amato not only spreads the LOVE far and wide, but also oversees many essential areas of the business. From managing domestic and international sales strategy, to overseeing packaging design, each day in Maddy’s life is different from the last. But one thing remains constant – her passion and enthusiasm for people and for Love Grown Foods is unyielding.  It was this enthusiasm that propelled Love Grown Foods to break into one of the most competitive and saturated categories in the grocery store: cereal. In five years, Love Grown Foods’ distribution has gone from one store in Colorado to over 7,500+ stores throughout the US and Canada. Love Grown Foods is a Denver-based, natural food company on a mission to create healthy, delicious, and affordable products, while educating kids on the importance of fueling their bodies right.     On Today's show Maddy will share: - What are your top 3 business tips for aspiring entrepreneurs Be passionate. Be persistent. Be fearless. - What has been your biggest business mistake Not hiring the right CPA off the bat. As a small company, every dollar is so hard to spend, but there are two areas you must spend money on in the beginning and it is on the right accounting firm and right legal team. - What do you think is the difference between people who talk about starting businesses and those who actually do it The fear factor. Being fearless enough to know you will make mistakes …and that you won’t sleep a lot… and that you might fail. - What has been greatest business decision you made that changed everything for the better From the very beginning we packaged our products in professional bags with barcodes and nutritional labels. It cost more and took time (we hand labeled clear bags front and back with large stickers), but that initial first impression is so profound and imperative for long-term success. - Best book for the entrepreneurial mindset Cooking Up a Business by Rachel Hofstetter. No matter what industry you are in, this book takes you through the trials and tribulations of founders who have not only overcome huge challenges, but who have also created incredible business and brands. It is a quick, easy, and enjoyable read that is bound to inspire! - Plus much more...
Katie Lee was born and raised in Saint Louis, MO. Katie has also lived in Florence Italy with her mother and professional artist Belinda Lee. Katie's time in Florence Italy shaped her vision for food and style and was one of the driving forces in her successful concept. Katie then worked for 7 years for her Aunt Zoe (Robinson) Pidgeon, local restaurateur and owner of many successful restaurants including Cafe Zoe, Zoe's Pan-Asian Cafe, Il Fratellini, Les Freres, and BOBO Noodle House. Katie Lee was the Creator/Founder and Executive Chef at age 25 of Katie's Pizzeria in Clayton, MO. Katie's Pizzeria will be open 6 years in Feb 2013. First year Revenues exceeded expectations, especially in a down market. Katie is now the owner and executive chef of Katie’s Pizza & Pasta Osteria in St. Louis, MO, with business partner and fiancé Ted Collier. Katie's Pizza & Pasta has been open 90 days and was funded in part by a successful Kickstarter.com campaign that raised $42,000. Katie’s Pizza & Pasta showcases in house from scratch artisan Italian cooking while using local and seasonal ingredients. The beautiful artisan pasta in all shapes and colors dries on racks throughout the restaurant. The wood burning pizza oven is exposed to the dining room in an open kitchen. The wall behind the bar plays retro Italian films on a large projector along with two beautiful living green walls. This success can be attributed to many things: Katie's full time management of front and back of house, focus on consistency, effective marketing strategies, an innovative concept, high quality product and service, and a desire to grow and change with the market. Katie was featured on the cover of the St. Louis Business Journal, where they recognized her current operations success during the recession. Katie was also featured in Small Business Monthly as one of the Top 6 Young Professionals in St. Louis. Katie and her current operation are often featured in local papers and magazines including Sauce Magazine, Feast Magazine, St. Louis Magazine, Riverfront Times, Ladue News, STL Today and Alive Magazine. Katie has also been invited to appear on local radio and TV programs to talk about Katie's Pizzeria and its success. Katie has won many awards for her menu including, best pizza by multiple publications 4 years in a row, best authentic pizza, best salads, best pizzeria, best toasted ravioli's and towns top toppings, along with glowing reviews and articles from all of the city's top publications and online blogs and reviews. Katie’s focus now is expanding the brand on national level and giving back to the community. Katie has started this process by developing a series of video’s showcasing her cooking and restaurant that will launch this month. Katie also has plans to publish a cookbook as well as sell her pastas and sauces in retail stores. Katie’s Pizza & Pasta is giving back by partnering with Food Outreach, Gateway:180, Siteman Cancer Center, Haven House and Dining Out For Life.     On Today's show Katie will share: -What is your personal mission statement “Inspire a unique culinary lifestyle brand through a mixed media experience” -What is your biggest business mistake I’ve had a ton of mishaps, but I honestly don’t consider any a mistake, I consider them all incredible learning experiences, and without those mishaps I wouldn’t have the success or clarity that I have today. When I opened the first restaurant I really didn’t understand the ups and downs of business and took a lot of things personally. I would give up a lot in the beginning. I don’t give up now.  My takeaway from all of those failures in the first few years was a checked ego and an understanding of the cycles of business and how to pivot quickly. No one is on top forever, but I now know how to regain strength, pivot, and march back up the hill. -How do you handle business stress and uncertainty Prayer and trust in God -Greatest business decision that changed everything Launching a kickstarter.com campaign. It’s what brought excitement and awareness to my brand, and introduced me to the right team of people. -Best book for the entrepreneurial mindset The Four Hour Work Week, by Timothy Ferris.  I don’t agree with everything in the book, but there are a few key messages that have really shaped and inspired my entrepreneurial thinking. - Plus much more...
Jennifer has 21 years of decorated experience leveraging the power of strategic design. Most recently leading design as Global Brand Design Director for leading Brands at Kimberly Clark. Jennifer’s unique visionary leadership enabled her brands to engage and penetrate meaningful connections with consumers by utilizing design as a business tool and leveraging global synergies while learning from regional (local) markets. Jennifer now uses her global experience to look through the lens as Co-founder of FlapJacked Protein Pancakes, where her acute sensitivity to consumers needs and desires drive the opportunity for her daily breakfast passion. Career Highlights: Jennifer has spoken in industries top design conferences; named an inventor on over a dozen patents; named "Brand Inventor of the Year, 2011" by Brand Packaging Magazine; earned Global Pentawards; earned several Effie’s in Advertising; has been recognized and published in CA, Print, HOW, GDUSA, Advertising Age, and many other publications.  On Today’s show Heath will share: - What’s Your Personal Mission Statement Live life to the fullest. In areas where I can’t, I choose to live and love life vicariously through those who can. - Biggest Business Mistake Getting too excited too quickly and not being patient enough.  We have made a few rash decisions early and locked ourselves into exclusive situations that weren’t ideal. Sales take time and the promise isn’t alive until the PO comes through. We have learned to be more patient. - How Do You Handle Business Stress and Uncertainty I worry just as much as the next person, but the key for me is not letting business stress mix into my personal life. Half of my career has been spent working for myself, so I’ve learned over time how to keep work separate from personal.  Being married to my business partner makes it tough, but we try not to talk business past 8:00 p.m, otherwise our minds work all night long. We all need to take a break. I release my stress through physical activity… I run. - Greatest Business Decision That Changed Everything The best decision so far has been to keep complete ownership of our company and bootstrap as long as possible. Having full ownership of our company, not having to answer to investors or other partners makes decision-making easy. We have two distinct target markets and channels with a lot of opportunity to grow prior to considering a trade of shares for services or cash. - Best Book For The Entrepreneurial Mindset My most recent read is “Cooking up a Business” Lessons from Food Lovers Who Turned their Passion into a Career – and How You Can, Too. by Rachel Hofstetter.  This is perfect for our situation not only because it’s about food companies, but it’s about local companies and people that we have personally met.  It’s a great read on real stories in the industry.  What better way to learn than from relevant examples! - Plus much more...
What began as a beekeeping hobby in 1985 has birthed a celebrated honey brand. Van and Laura Tapp, after a series of life altering events launched Vintage Bee, Inc. with Van’s father Jack. On Today’s show Laura will share: -How she got her product in front of QVC buyers -How she landed national retailers like TJ Maxx, Marshalls and Homegoods -What’s Your Personal Mission Statement To be a living breathing billboard of God being alive! -Biggest Business Mistake Not getting enough deposit on our first international private labeling and not having a contract. it has been a nightmare. -How Do You Handle Business Stress and Uncertainty I pray alot!  I have a great mentor circle that I communicate with when things get hairy! Lots of research. I read everything I can on the subject to make decisions accurately -Greatest Business Decision That Changed Everything When we decided to go national. it was an easier thing to stay local, stay comfortable. i wasnt even sure what that meant. but it had to be bigger than where we were.  We landed our first national account when attending Fancy Food Summer 3 yrs ago. it was crazy! my husband was in the hospital with a septic infection from being out of country the week before and it was nuts! but I went anyway--he yelled at me and told me I better go! and it was awesome! -Best Book For The Entrepreneurial Mindset Entreleadership by Dave Ramsey -Plus much more...
Angie Bastian, founder of Angie’s Artisan Treats, has taken a kernel of an idea and popped it into the most exciting brand in popcorn. It started in 2001 when Angie and her husband, Dan, bought a kettle and began popping at local events to teach their kids the importance of hard work. Angie’s soon skyrocketed to one of the fastest-growing natural popcorn brands on the market. Her entrepreneurial spirit motivates the company to continually innovate, all while giving back to causes close to her heart.  Angie has won the Star Tribune Top Workplaces honor and the Girl Scouts recently honored her as a pioneering Trailblazer. As president, tastemaker and brand north-star, Angie she has taken her company straight to the top of the natural snack world. On Today’s show Angie will share: - How she got into the popcorn business - How her dream has help and touched so many people - How she prepared her company to expand nationally and internationally - Her greatest business decision that changed everything - How changing her package moved more product than ever before - What being on the Martha Stewart show did for her business - Plus much more...
Liz Lovely brings you cookies with a higher purpose.  As Liz puts it, "Authenticity from start to finish." That means an uncompromising commitment to perfection, and a relentless approach to social responsibility. We don't cut corners, and we don't prioritize profits over people or the planet.  We've come a long way since 2003. It's been a treacherous road frought with peril. Every day requires courage and dedication. But the rewards are many. Like the encouraging emails, phone calls, and visits we get every day from our fans. On Today’s show Liz will share: -What’s Your Personal Mission Statement Be relentless, more relentless than everyone around you. -Biggest Business Mistake Taking on investors too early in the business. -How Do You Handle Business Stress and Uncertainty I ride the ups and the downs.  Business is like a roller coaster.  I celebrate all the ups, they need to be acknowledged.  Staying in business is a battle and each up is like a little victory.  Whether that’s just making payroll, launching a new product successfully or getting a big chain of store to pick us up.  I can’t lie and say I don’t take the downs personally but I try and find the reason in them.  I ask myself, what good is going to come from this bad thing happening?  I also try to live a balanced life to cope with the immense stress of the day to day.  I take time for myself every day to workout. I make sure I have food that makes me feel good with me at all times so I don’t eat out of stress.  I take time with my kids and my family so I remember why I am working so hard.  I remind myself that I am only going to go out of business if I don’t show up. -Greatest Business Decision That Changed Everything Listening to my customers (and my partner) to release gluten free cookies.  It saved the business. -Best Book For The Entrepreneurial Mindset I mostly read cookbooks.  They inspire me to think about what is next. -Plus much more...
Long before Kate Schade became a business owner and whole foods advocate, she was a self-proclaimed ski bum.  Tram Bars, Kate’s preliminary food source for on-the-go fun, were made on off-days in her kitchen.  In line at 7:00 a.m., Kate would catch first box at Jackson Hole Mountain Resort, ski all day, then grab a quick shower before slinging Italian food in the evenings. All the while, her Tram Bar pocket-fuel satiated any nourishment needs.The Tram Bar recipe evolved over time (consistent with Kate’s cupboard availabilities) and with each tweaking, the recipe perfected itself. Kate continued her routine; sometimes tossing bars to gawking, hung-over friends in the tramline. Still, she ignored her friends’ suggestions of starting a viable Tram Bar business. “Too much work,” she confessed before dropping into a powder-filled couloir. After years of poking and prodding by her sometimes-hostile comrades, Kate bit the bullet and became an entrepreneur.  While still working her night job and spending summers managing farm workers at Cosmic Apple Gardens, a local CSA farm, she also dedicated her spare time to produce and sell the now famous Tram Bars. Kate’s time on the farm helped her adopt the conscious eating habits that shaped today’s organic bar recipes.     On Today's show Kate will share: - What’s Your Personal Mission Statement Personal – Personally, I strive to live true to my ethics, values and beliefs, and carry this into all areas of my life, including my business. As folks say, “It’s not what you do, but why you do it.” Whatever it may be, I’d like to make a difference in people’s life (be a good influence in whatever way I can), whether it be a good word, helping people when I can, or leading by example. Every new day is a day to better yourself. We are all human, and here to help each other get through what we call life in the best way we can. Read my blog, “Kate’s Way” which incorporates some of my beliefs. http://katesrealfood.com/blog/page/2/ Business – On the business side, I always thought that if I could create a great successful company, I’d be able to give back more to those things I believe in other than just what I was doing before the business started. And that brings us back to the roots of the company; inspired by outdoor play, and organic farming, Kate’s Real Food hopes to give back more to areas such as helping small organic farmers, and promoting outdoor play through trail building and similar efforts. - Biggest Business Mistake Well, certainly we all learn from our mistakes, and I feel I have learned a priceless amount of information by starting a company in the food industry. Mistakes can be costly for a small startup. That being said, I think my biggest mistake was not seeking consulting, and not networking enough with industry folks in the early stages of the business. There is a world of knowledge out there and people who want to help and share their experiences. As I learn, I am becoming one of those people! Small business is difficult and it’s really great to get or give help during the tough times. - How Do You Handle Business Stress and Uncertainty There are a few things I do currently to help combat these things. Stress really sucks, but as a start-up it seems inevitable. First and foremost, I get outside and exercise. It is a godsend. Luckily I live in the mountains, and can walk out my door in the morning and go for a run or a bike ride. It helps to relax, but also invigorate body and mind, it increases my productivity, and boosts my mood. I try to push the limits. The harder I exercise, the better I feel. Next. I try to talk to people. When there is uncertainty, anyone who can help give a little insight into the situation will help me feel at ease. Networking is so important, and a lot of people have gone through similar situations. Lastly, keep up your perseverance and you will surely get past the current stress and uncertainty until the next round of it comes on. Haha! - Greatest Business Decision That Changed Everything Starting this business! At first this was my third job for a little extra cash, and at one point I was either ready to throw in the towel, or just go for it. I decided I couldn’t let it go unless I gave it a good shot, so that’s what I did. I partnered with a self professed businessman who put in a little capital and I took it from there . . . - Best Book For The Entrepreneurial Mindset I resonate most with Let My People Go Surfing by Yvonne Choinard, and Raising the Bar by Gary Erickson. These are still 2 independently owned companies who do their best to stay true to their values, and have created an amazing company culture. I have a great amount of respect for them. There are always more books on my list, but finding the time for them can be another challenge. Other than that, sometimes an entrepreneur should read a little fantasy…just to get away from it all! - Plus much more...
Tito Beveridge is a geophysicist with an unlikely path to becoming a famed micro distiller. In 1997, Tito fought for his right to open the first legal distillery in the state of Texas, a one-room shack that he hand-built himself. In his own rags-to-riches story, he has become the pioneer of the microdistillery industry in the U.S., and attained success through word-of-mouth and loyal followers. When Tito embarked on opening his own microdistillery he worked day and night in the one-room shack, cooking vodka and catching sleep whenever possible. In the fifteen years since, the original shack and original pot still is still standing -- in fact, and Tito uses it as his office! Many more pot stills have been added on, but the method remains the same. Tito still tastes every batch, making adjustments when necessary.   On Today's show Tito's will share: - His top 3 business tips for aspiring entrepreneurs - He shares his Aha moment - How Tony Robbins inspired him and helped him discover his passion - He shares how he found funding and distribution for his business when everyone turned him away - Plus much more...
Kit and Amanda started Tiny Pies three years ago at the farmer’s market and it’s grown by leaps and bound since. The idea for Tiny Pies came from Amanda’s son’s wanting to take pie in their lunch to school. Tiny Pies bakes seasonally and sources ingredients from local farmers (when available). Pies are baked fresh daily with natural ingredients. Tiny Pies will open its’ first brick and mortar store on March 24, 2014.   On Today's show Amanda and Kit will share: - What are your top 3 business tips for aspiring entrepreneurs Top tips: 1. Trust your gut, (2) be fearless, (3) have faith in yourself. - What has been your biggest business mistake Our biggest business mistake was spending too much money on promotional materials and marketing in the first year. - What do you think is the difference between people who talk about starting businesses and those who actually do it I’ve found for me, that the more I talk about an idea the more energy and momentum the idea loses, thus, I try to keep my vision for the company close to me …I don’t talk much about what we’re doing but instead I visualize it every day and keep focused on that vision. - What has been greatest business decision you made that changed everything for the better There are two business decisions that I feel changed everything fro the better. (1) Investing time in talking with others who are in the business and learning from them…avoiding the mistakes/missteps they made. (2) Investing money in our brand/ logo creation and website. - Plus much more...
About 1 year after gradating college, I quite my management consulting job without a plan, just a strong feeling that I needed to be doing something I was more passionate about. Having traveled to organic tea estates in the Himalayan foothills as well as to every great speakeasy bar in NYC, I had the idea that maybe people would be interested in using premium cocktail mixers crafted from organic teas, local honey, and other fresh/organic ingredients. I made a video describing the idea, put it on Kickstarter, and since it funded Cocktail Crate has been my full time job.   On Today's show Alex will share: - What’s Your Personal Mission Statement The journey is the reward - Biggest Business Mistake Rather than 1 giant mistake, I typically do every little thing wrong the first time I try it, then get it right the second. - How Do You Handle Business Stress and Uncertainty It’s really important to build a network of other entrepreneurs to offer advice/complain about things with. - Greatest Business Decision That Changed Everything Not sure I’ve made that yet, although listening to my customers and cutting the size of the mixer bottle in half was pretty big. - Best Book For The Entrepreneurial Mindset Steve Job’s official biography - Plus much more...
I, Jessica, am 28 years old and was born and raised in Las Vegas, Nevada. I attended the University of Florida which is where I met Sabrina. We both majored in Business Marketing. After school I moved to NY where I worked in non-profit marketing doing mostly social media for international development agencies. Sabrina was also living in NY working as a buyer for Macy’s. We remained friends after college which leads us to The Jam Stand. Jam Stand was started in 2011 by both Sabrina and myself. At the time it was just a hobby with no clear direction. We were making jam for fun and dabbled with the idea of selling it at farmers markets on the weekends. From there the company grew to online sales and then to stores.  The Jam Stand now has distribution for over 100 stores nationwide with distribution in the NE as well as the SW.     On Today's show Jessica will share: - What’s  Your Personal Mission Statement         Make products that are both delicious and promote creativity. We want our jams to have a personality and inspire our customers to be fun and silly. - Biggest Business  Mistake            We have definitely made a lot of mistakes, but we take everything with a grain of salt and learn from it. I wouldn’t say that anything in particular stands out as being “the biggest.” We’ve gotten to where we are now with a not of trial and error. - How Do You Handle Business Stress and Uncertainty               Just go with it and believe in ourselves. I think a lot of the time it’s easy to get caught up in the moment, it is important to take a step back, look at the bigger picture, and dive back in tackling things one at a time.  - Greatest Business Decision That Changed Everything                I think that after our second year we were seeing real growth. We had to make the decision to either raise capital, build out our own kitchen, and bring on full time employees or outsource to a co-packer. After long discussions we realized that a co-packer was the way to go. It felt weird handing our baby over and putting the production into someone else’s hands, but it allowed us to focus on a bigger picture. - Best Book For The Entrepreneurial Mindset                Sabrina is actually much more of a “business book” reader than I am. Don’t get me wrong, I love to read, but when I sit down to read a book I want to escape into a fantasy-land of relaxation. I asked her this question and she said “The Seven Habits of Highly Effective People.” - Plus much more...
Prior to founding Canada Enterprises LLC Reuben Canada was a patent attorney at Woodcock Washburn. Reuben found his entrepreneurial calling when he focused his energy into bringing something he created in his kitchen that expresses his impression of what exceptional tastes like. Reuben received a B.S. in electrical engineering from Swarthmore College and his J.D. from Howard University.   On Today's show Reuben will share: - What’s Your Personal Mission Statement Better life through better choices - Biggest Business Mistake Not taking full responsibility sooner - How Do You Handle Business Stress and Uncertainty Always remember that this is an opportunity and be grateful for the challenges - Greatest Business Decision That Changed Everything Complete angel round of financing - Best Book For The Entrepreneurial Mindset Unlabel by Mark Ecko - Plus much more...
Annie Lawless, Co-Founder of Suja Juice and Certified Holistic Health Coach (CHHC), is a health and wellness guru, who embodies Suja’s underlying message that encourages people to live a long, beautiful life. She plays a key role at Suja, bringing years of experience and firsthand knowledge in holistic nutrition and well being to every aspect of the company. Annie developed a passion for health and nutrition as a teenager after years of managing her own food sensitivities. She saw her health vastly improve when she began juicing and following a modified organic diet. She later strengthened her knowledge for health and nutrition through her work as a yoga instructor and during her training at the Integrative Institute for Nutrition, where she spent time studying the health benefits of dietary and physical influences on the body and mind. She not only serves as a brand spokesperson, but also speaks regularly on the topics of juicing, natural health and wellness at some of the nation’s leading conferences and events, including TEDx. In 2014, Annie was honored by Forbes magazine as one of only 13 female founders on the magazine’s list of America’s Most Promising Companies. When not in the kitchen helping develop Suja’s latest juice recipe concepts, or on the road, Annie spearheads consumer education for Suja, including blogging on behalf of the brand and sharing her innovative recipe creations with Suja fans on the company’s social media platforms. On Today's show Annie will share: - How and why she got into juicing - How social media is helping Suja Juice expand their brand - How she and Eric found investors - Advice for aspiring entrepreneurs - Plus much more...
Coming from a long history of sports and business.  Chris was a Division I full baseball scholarship recipient.  Playing and being involved around the minor and major  league baseball.   Received national accredited sports strength and conditioning certifications, and opened a training facility in Baltimore for, and upstate NY for athletes.   Later used his business degree to achieve a series 7, and 66 Financial Licenses and opened a Financial Planning Firm.  Modeled for various sports agencies, hosted a radio program in Baltimore MD,Ski patroller, avid mountain biker, back country snowboarder and is now also an athlete for BIC stand up paddle boards and surf boards.  Founded Vermont Peanut Butter in 2009 out of his kitchen.   On Today's show Chris will share: - What are your top 3 business tips for aspiring entrepreneurs Write your business plan thoughtfully.  When you think it is complete, write more, and turn over every “what if” scenario in your mind.   Be sure to have flexibility in your plan, as it may change monthly. - What has been your biggest business mistake Getting involved with investors too early.   I think everyone wants their business to go from 0-60 overnight, but being very cautious in whom you borrow from or allow to invest is important for the health and longevity of your business.   I could not have grown without some investment help, but like any good team, you must weed out the poor players before you have an all star lineup. - What do you think is the difference between people who talk about starting businesses and those who actually do it I have always said there are 97% naysayers and 3% doers.   If you look at all the successful people in the world they all have some common threads.   They think outside the box, they are not afraid of the word “No”, they do not let what others feel or say deter them, and they have a self motivating drive that is non learned..you are born with it.   I was told by my history teacher in 11th grade that I would not be able to attain a scholarship, as there are too many kids vying for the same thing out there.   That changed my life.   I never took no for an answer again, and that moment opened up my ability to simply go after my dreams. - What has been greatest business decision you made that changed everything for the better It was early on when I decided to start my own training center and work for myself.   I realized that hard work actually can not only bring you social rewards, but had a great economic impact.   The best decision I ever made, was designing, and implementing my own businesses. - Best book for the entrepreneurial mindset There are so many.   The only problem I see in these books are everyones different approach to success.   As I said the common threads are there, but the rest is purely suggestive and opinionated.   What works for a 6’1 handsome individual may not work for the kid who has never played a sport or had a date.  Equally what has worked for the person who was an honor student and excelled in music may not work for the varsity cheerleader.   I think books are fantastic as are their authors, but at the end of the day it is you and your drive that makes things work. - Plus much more...
Madeline Haydon, MBA is a versatile professional with a passion for people, products with strong communication and self-motivation to take on new challenges. She is a sales and marketing professional with a successful 14 year career in the medical industry, spanning medical devices to blood center donor management. After focusing her career in the medical field and being dissatisfied for a healthy, quality non-dairy creamer for her coffee, she elected to begin a new career as a food entrepreneur.  Seeing a market opportunity for a more wholesome option to the portable dairy-free coffee creamer singles, she created nutpods; a delicious dairy-free creamer made from almonds and coconuts which are packaged in convenient, easy to use coffee pod singles that require NO refrigeration and is perfect for on the go! For more information, please visit www.nutpods.com   On Today's show Madeline will share: - What’s Your Personal Mission Statement To bring a better option for portable, dairy-free coffee creamers made from wholesome ingredients. - Biggest Business Mistake Be passionate about your business, but when you take the emotion away, there should be a solid, viable business opportunity left. - How Do You Handle Business Stress and Uncertainty An inner voice that is positive and respectful of the journey. The journey unfolds and I talk myself through the business stresses to see the positive of the situation or what I can learn from it. For example, my current production issues help assure me that it’s equally hard for my competitors to follow me. - Greatest Business Decision That Changed Everything Using Kickstarter as an indicator to test market demand/interest. - Best Book For The Entrepreneurial Mindset Launching New Ventures – Kathleen Allen - Plus much more...
Serena Dyer is a south Florida native who loves travel, adventure and trying new things. Passionate about human rights, Serena recently completed her Master’s degree at the University of Miami, focusing on human trafficking. While finishing her first book, Serena is traveling the globe and blogging about it while also maintaining her hobbies of cooking, reading, working to combat human trafficking, and being with her 7 brothers and sisters! Serena has co-authored a book about growing up with spiritual parents with her father, Dr. Wayne Dyer, called “Don’t Die With Your Music Still In You” which should be out in June of 2014. Serena lives in south Florida with her fiance.On Today’s show Serena will share:-What it was like to growing up as a Dyer-What the title of her book means to her-How she's following her own purpose in life-She shares her fathers best spiritual tools-About her new book, "Don’t Die With Your Music Still In You", coauthored by her dad, Dr. Wayne Dyer-Her best practices for patience and allowing- Plus much more... Useful links:http://www.viviantenorio.com/008-serena-dyer-dont-die-with-your-music-still-in-you-coauthored-by-her-dad-dr-wayne-dyer
Kelly Costello is the owner and founder of Puppy Cake LLC and is a graduate of Grove City College with a degree in international business in 2007. After a year in the corporate world, Kelly started Puppy Cake LLC and has most notably appeared on season 3 of ABC's Shark Tank. Puppy Cake headquarters are located in Evans City, PA where Kelly currently lives with her two rescued terriers.     On Today's show Kelly will share: - What’s Your Personal Mission Statement My personal mission statement is to constantly grow and stretch myself as a business person (not allowing gender to influence or inhibit my growth) while maintaining my personal integrity. - Biggest Business Mistake I spent way to much money in the beginning. I was naïve and almost completely delusional about my business. My sales the first year were in the thousands while I spent nearly $20k that first year. It has taken a long time to get rid of all the debt I accumulated from the first 5 years. - How Do You Handle Business Stress and Uncertainty I often have an inner dialogue with myself. I will assess this situation for what it is. Perhaps its my fault that I am experiencing the stress. If I made a mistake, I analyze it, recognize it, forgive myself and move on. If the stress is a result of outside forces, I analize it, recognize the problems and can often commend myself for handling the situation well. For uncertainty, I love data and do my best to accurately predict sales numbers and changing trends, but I plan for the worst. - Greatest Business Decision That Changed Everything Best business decision I ever made was accepting the request to apply for shark tank. It has changed everything. - Best Book For The Entrepreneurial Mindset The E-Myth. Hands down. - Plus much more...
Chris Woehrle is the co-founder and CEO of Kings County Jerky Co., a Brooklyn-based business  specializing in all natural, 10% grass-fed beef jerky. He co-founded the company in 2010, leaving his career as an art director to pursue a twin for passion for food and entrepreneurship. What began as a weekend booth at the local flea market is now a national business, with products available in specialty food stores across the country, including most recently, Williams-Sonoma. The company has been featured in The New York Times, Bon Appetit, Real Simple, and Men’s Journal, as well as on the Cooking Channel, ABC News, and NPR.   On Today's show Chris will share: - Personal Mission Statement Be the best at what you do, and always strive to be better. Question everything you do, always be learning how to improve, and always be open to change. - Biggest Business Mistake Trying to do everything ourselves. A a result, we overspent on a facility we quickly outgrew, and squandered a huge headstart in the market by thinking we could handle all of the production ourselves. - How Do You Handle Business Stress and Uncertainty I talk with other food business owners to compare experiences, seek advice, and generally commiserate about the difficulties we all face. We have a great and supportive food community in Brooklyn, and I always come away feeling better knowing that the problems and issues my business face are not unique, and that other business owners have found ways to successfully navigate through the same difficulties I encounter. - Greatest Business Decision That Changed Everything Shifting our manpower and focus from production to sales and marketing. - Best Book For The Entrepreneurial Mindset I’m so busy either running the business, learning new skills, or researching new ways to improve our business that I never find the time to read a full book anymore. Part of my problem is finding the time to research which of the millions of business-related books are worth reading. I’ve read several of these books before and find that they are often too general to be that helpful. I’d rather spend that time learning a new skill or developing a new strategy than read a book that may or may not help my business. I do read a number of blogs, and one of them just released a list of 40 must-read books for entrepreneurs – so maybe I’ll start there when I can find the time! - Plus much more...
Tory Johnson helps women make great things happen. She made the shift from employee to entrepreneur and built two multi-million dollar career-focused businesses—Women For Hire and Spark & Hustle—after a painful firing. Now, after a second major shift—losing more than 60 pounds in a year—Tory’s mission is to help others change their mind for a better life.  She is a weekly contributor on ABC’s Good Morning America, the #1 New York Times bestselling author of THE SHIFT, a contributing editor to SUCCESS magazine and a popular speaker. Oh, and she’s a wife and mom, too. On Today’s show Tory will share: - Why she started Spark & Hustle - Why she thinks some entrepreneurs attend her conferences and explode their businesses and some do nothing - How not to mistaken a hobby with a real business - Where and how she finds the courage and strength to keep moving forward - How she lost 70+ lbs and her new book, THE SHIFT - Top 3 business tips for an aspiring entrepreneur - Top 3 business tips for someone looking to lose weight - Plus much more...
Tessa studied history and boys at Oxford University, and started in advertising. She then got a ‘proper job’ in branding research, working for Cadbury, British Airways, Nestle, and re-branding the UK Army, Navy, Royal Air Force and handsome Marines. She now loves and specializes in food and drink research, wrapping up in her duvet coat in the chilled aisles of major supermarkets, watching and talking to shoppers as they make their food choices. Her clients include established household name brands like innocent drinks, Rude Health, Yorkshire Provender, Firefly Tonics, MOMA! Foods, Daylesford, Leon Restaurants, and newer start-ups like G’Nosh Dips, Peters Yard Crispbreads, and Jimmys Iced Coffee. She helps food brands to adjust their customer offer, colour, sizing, branding, and pack health messages, so they can attract MAXIMUM attention and sales from shoppers in the super-competitive supermarket aisles. She is the author of the best-selling Packed: The Food Entrepreneur’s Guide – How To Get Noticed and How To Get Bought, available on Amazon and Kindle. In it she shares her 20 years’ food research experience in a tried and tested set of principles to get start-ups from idea, to a product on the shelf, and to THE next household name. And, once there, how to stay there!   On Today’s show Tessa will share: -The story behind your product is why people buy. They could buy any drink or any snack, but if they feel personally connected to the founder of the business that makes what they eat or drink, that emotion keeps them coming back to you. - How to pick the perfect price point (and how raising your prices can make people buy more). UK Supermarkets generally expect to make between 32% and 40% margin on the price of the product you supply into them. So work backwards from that to the price you need to offer them, which must take account of distribution costs to get the product to them, manufacturing costs, compliance with food regulations, packaging costs, and finally raw material costs. Whilst also leaving you some margin to live off!  If you are special or premium or hand-made or rare, price yourself accordingly. Cheapness signals poor quality. You can be stocked at a certain price, and if it’s too high, you can discount it slightly, but you can never work up if you cost too low, and most start-ups do! - To avoid being ousted from the shelf, you need to be very active on and off it. That means knowing the category of food you are in and understanding what customers want from it, and knowing how to present yourself to your store buyer as the expert on its dynamics, and where the category is headed in the future. It means connecting with your consumer through social media and in person to get them to build a habit and recommend you to others. It means constantly tweaking your offer so that it remains fresh and relevant to the customer. - Fancy over-elaborate highly shiny packaging doesn’t send the right messages in a health food store. Dull cardboardy uncolorful packs get overlooked in a supermarket aisle. You will need to move from one position to another as your business grows and you move out of specialty food stores and into mainstream supermarkets, where your messages on pack need to shout more and be super-clear to shoppers in a hurry with their minds elsewhere. Shine never goes amiss on packs at Christmas time – it signals luxury, especially in desserts. Dairy is white.  Getting the idea? - Plus much more...
My name is Stephanie Waring, the founder & co-owner of "juice. Nashville". Two years ago, my husband Wes and I opened the first cold-pressed juicery in Tennessee. It has been an amazing journey and we would love to share our story with you. Wes & I met while working at Mars, Inc. (yes.. the candy company!) We both had great corporate jobs working in the same office. But, as time went by, I began feeling restless. I felt like I had more inside of me to give. To add to the stress, I became sick. I was scared. It was the first time in my life that I faced significant health problems. I was literally in and out of the hospital and my body was in constant pain. The doctors were unable to figure out how to help me. I was fed up with not feeling well and willing to do anything to get better. My brother had recently started juicing and recommended that I check it out. Frustrated, I bought my very first juicer. Slowly, I started feeling better. Amazed, I became a "girl on fire". I had to learn everything I could about juicing. That is when I discovered cold-pressed juice and it's amazing benefits. I truly believe, that in conjunction with doctor's care, juicing changed my life. In June 2011, I gave my two weeks notice and began focusing on how to share juice with Nashville. A few weeks later we started "juice. Nashville". In August we sold the very first bottle of cold-pressed juice made in the state of Tennessee at the Nashville Farmer's Market. In 2012, Wes left Mars and joined the team full-time as the head of the juice prep & press team. What most people don't know about us - we have not taken investors or loans to help to fund "juice." Wes and I used our own personal savings to start the business. Our profits are constantly re-invested back to fund growth.  We are very proud to be able to say that!   On Today’s show Stephanie will share: - How getting sick was the beginning of her very successful juicery - The benefits of starting a business at a local farmers market - How she successfully raised $16,000 on kickstarter - Her top tips for aspiring entrepreneurs - How being a young single mom built her courage to plug into entrepreneurship - How community and other local business relationships have been so important for her business - Plus much more...
In 2006, Brad Gruno, founder and CEO of Brad's Raw Foods, drastically changed his life by adopting a raw food diet. In a matter of months he lost 40 lbs., his cholesterol levels normalized, and ultimately he was able to unlock a youthful vitality he hadn't experienced in years. His personal quest to eat better and feel better led to the creation of Brad's Raw Foods. Eating a plant-based diet primarily consisting of salads and green smoothies, Brad longed for that familiar crunch we all know so well. He began experimenting in his kitchen in 2008, and eventually perfected a snack that was delicious and relentlessly healthy. Encouraged by family and friends, Brad began selling his homemade chips at Farmer's Markets and local health food stores. Their popularity was undeniable, persuading the long-time entrepreneur to leap into the natural foods industry head first. The rest, as they say, is history. Today Brad's Raw Chips and Raw Leafy Kale are available nationwide in a wide array of flavors and provide a healthy alternative to standard American snack foods. They're not baked or fried, and are dehydrated at or below 115 degrees to preserve essential nutrients and enzymes that enhance digestion and dramatically increase energy levels. On Today’s show Brad will share: -How he had to start his entire life over at 48 years old -How he went from working in construction to making $20 million dollars a year -How he got his health back and lost 40 lbs in 3 mouth by going RAW -How he got into his first 50 health food stores -He shares the story of his first meeting with Whole Foods Market - Plus much more...
Heath Hall is President and Co-Founder of Pork Barrel BBQ. A BBQ lover by birth, Mr. Hall learned the finer points of low and slow cooking as a kid watching his Dad work his magic on the many grills and smokers in their family’s backyard. As President of Pork Barrel BBQ, Mr. Hall oversees the day to day operations of America’s fastest growing barbecue company, which sells Pork Barrel BBQ products across America and operates a Pork Barrel BBQ Restaurant in Alexandria, Virginia that Food & Wine Magazine named one of America’s top new BBQ restaurants in 2012. He is the creator of the company’s national award winning line of BBQ sauces and spice rub, including Pork Barrel BBQ Original BBQ Sauce which was named by Men’s Health Magazine as the nation’s best BBQ Sauce and Cook’s Illustrated Magazine as America’s Supreme BBQ Sauce. He is head pitmaster of the Pork Barrel BBQ Competition BBQ Team which has won numerous competitions including the 2011 Safeway National Capital Barbecue Battle in Washington, DC and the 2012 Sam’s Club National Barbecue Tour in Pleasantville, NJ. Mr. Hall has cooked in the most prestigious barbecue contests in the world including the American Royal Invitational, American Royal Open, Memphis in May, the Jack Daniel’s World Championship Invitational and the Sam’s Club National Barbecue Championship. In 2011 the team was named the Perdue National Chicken Champions. Additionally, Mr. Hall has appeared on numerous local and national television and radio programs as a BBQ expert and guest chef including ABC’s hit reality show Shark Tank, Fox & Friends, Good Morning America, Fox 5 DC and the BBQ Central Radio Show. Mr. Hall received a bachelor’s degree in political science from Truman State University and holds a law degree from the University of Missouri-Kansas City School of Law. He is licensed to practice law in Maryland. Before joining Pork Barrel BBQ, Mr. Hall was Strategic Operations Director for Leadership for America Operations at The Heritage Foundation in Washington, DC where he specialized in national security, foreign policy and judicial issues. Prior to joining The Heritage Foundation, Mr. Hall worked as Senior Legislative Assistant to United States Senator James M. Talent where he advised the Senator and developed policy positions and legislation on wide array of issues. Mr. Hall lives in Baltimore, MD with his wife Nisha and his two Black Labs Sam and Bones. On Today’s show Heath will share: - What’s Your Personal Mission Statement Reward lives in the house of risk. - Biggest Business Mistake Our biggest business mistakes came from having no real world experience in the food world prior to starting Pork Barrel BBQ. As a result we entered into a lot of early deals with brokers, distributors and retailers where we ended up getting the short end of the stick just because we wanted to get on a new store shelf. Over time we have learned that there are deals worth walking away from if the negatives outweigh the positives. We’ve also learned that by walking away from the first offer you sometimes get a better second offer. - How Do You Handle Business Stress and Uncertainty The best way to handle stress and uncertainty is to be as prepared as you can possibly be. The more prepared you are the less likely you are to encounter uncertainty which lessons the likelihood of stress. In those times that you still encounter stress and uncertainty take a step back and look at the big picture and don’t rush into any immediate decisions if time allows so you can be sure you are making the best decision to tackle the stress and uncertainty head on. - Greatest Business Decision That Changed Everything There is no question that the decision that changed everything for Pork Barrel BBQ was our decision to accept the offer from Mark Burnett Productions to appear on Season One of Shark Tank. Our world changed overnight and has allowed us to take the company to places we could never have even dreamed about. - Best Book For The Entrepreneurial Mindset Shark Tales by Barbara Corcoran. - Plus much more...
After working as a marketing manager for an engineering and environmental consulting firm in CA for nearly 10 years, Karen and her husband, Jason, moved to Hawaii to follow their dream of creating their own all natural, old-fashioned soda company with the flavors of the islands. Founded in 2003, Karen is the President of Waialua Soda Works and mother of two young budding entrepreneurs. On Today’s show Karen will share: -What’s Your Personal Mission Statement To live my life to the fullest by enjoying time with my family and friends and work on something that I am passionate about. - Biggest Business Mistake Hiring consultants who did not perform as expected – anyone you bring on should be held accountable to produce results or they don’t get paid. -How Do You Handle Business Stress and Uncertainty With my husband as my business partner, we are able to work together and solve issues when we encounter stressful or uncertain times. I always know he has my best interest at heart – we have the same goals for the company and our own lives. -Greatest Business Decision That Changed Everything I can’t point to just one business decision that seemed to change everything. There are a couple of smart decisions that we made that certainly help us make the “right choices” as we grow. First, we found a strong and interested mentor –President of Kona Brewing Company. He is not a direct competitor, but certainly an expert in the beverage industry with the unique knowledge and experience of running a business in Hawaii.  The other great choice was to work with investors who offer “smart money”. We were able to connect with a local investment group who are business savvy, have a passion for the brand, and offer important connections throughout Hawaii and elsewhere.  Both of these choices have helped us tremendously as we navigate the uber competitive beverage world. -Best Book For The Entrepreneurial Mindset I would recommend the E-Myth and the E-Myth Revisited.  This book, and its follow up edition, offers sound advice for the new or struggling entrepreneur. It discusses how to “run” your business rather than letter your business run you. - Plus much more...
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Podcast Details

Started
Feb 23rd, 2014
Latest Episode
Sep 4th, 2014
Release Period
Daily
No. of Episodes
61
Avg. Episode Length
28 minutes
Explicit
No

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