Chris Woehrle is the co-founder and CEO of Kings County Jerky Co., a Brooklyn-based business  specializing in all natural, 10% grass-fed beef jerky. He co-founded the company in 2010, leaving his career as an art director to pursue a twin for passion for food and entrepreneurship. What began as a weekend booth at the local flea market is now a national business, with products available in specialty food stores across the country, including most recently, Williams-Sonoma. The company has been featured in The New York Times, Bon Appetit, Real Simple, and Men’s Journal, as well as on the Cooking Channel, ABC News, and NPR.

On Today's show Chris will share:

- Personal Mission Statement
Be the best at what you do, and always strive to be better. Question everything you do, always be learning how to improve, and always be open to change.

- Biggest Business Mistake
Trying to do everything ourselves. A a result, we overspent on a facility we quickly outgrew, and squandered a huge headstart in the market by thinking we could handle all of the production ourselves.

- How Do You Handle Business Stress and Uncertainty
I talk with other food business owners to compare experiences, seek advice, and generally commiserate about the difficulties we all face. We have a great and supportive food community in Brooklyn, and I always come away feeling better knowing that the problems and issues my business face are not unique, and that other business owners have found ways to successfully navigate through the same difficulties I encounter.

- Greatest Business Decision That Changed Everything
Shifting our manpower and focus from production to sales and marketing.

- Best Book For The Entrepreneurial Mindset
I’m so busy either running the business, learning new skills, or researching new ways to improve our business that I never find the time to read a full book anymore. Part of my problem is finding the time to research which of the millions of business-related books are worth reading. I’ve read several of these books before and find that they are often too general to be that helpful. I’d rather spend that time learning a new skill or developing a new strategy than read a book that may or may not help my business. I do read a number of blogs, and one of them just released a list of 40 must-read books for entrepreneurs – so maybe I’ll start there when I can find the time!

- Plus much more...