Amel Monsur is the Executive Creative Director at VICE, the world's leading youth media brand and content creation studio. At VICE, Amel has led project and content development across i-D & Noisey, VICE's fashion cultural and music channels, as well a variety of branded campaigns that live off-channel. Amel's background is at the intersection of fashion, music and news, and she previously served as the Creative Director for Prince -- yes Prince! On the podcast, Amel discusses her early days working for Target, what it's like to be a creative working for a superior creative like Prince, and why creating content with a purpose is important these days.