This podcast is part three of a four-part workshop series with Maryanne Dersch. Maryanne breaks down how you can grab the attention of and attract long-term, loyal donors in this workshop series. Listen to part one and two before hearing this one! Who is Maryanne? She is a non-profit speaker, author, and coach. She’s starting a revolution within human investment companies so that they are always filled with abundance, joy, and energy.  Let’s get started!

Key Takeaways:

[1:25] Who is Maryanne?

[2:20] Maryanne gives a brief summary of steps three and four that they covered in part two. 

[4:30] Step 5: Delivering the message.

[6:30] How do you fundraise without fear? 

[9:05] It’s going to be okay, no matter what they say. 

[10:25] Maryanne shares an exercise you can go through to help put you in the right mindset. 

[13:35] Host a Lunch & Learn! 

[16:25] What is a strategy session?

[19:25] How is a strategy session structured?

[25:55] The end goal is to decide how to continue the relationship. 

[28:50] How do you create value for your donors?

[36:20] Step 6: Social media.

[42:00] When creating this plan, you’re not doing this alone. 

[43:15] What does a social media plan need to have? 

[45:35] An editorial calendar is your commitment to action. 

[48:10] The goal isn’t ‘likes’ on your social media page; the goal is to create engagement! 

[50:05] How do you create a social media policy?

[56:55] Maryanne shares an example of what it looks like to stand up in a time of crisis or controversy.

[1:00:10] By showing authenticity and vulnerability during a crisis, you gain respect from your donors. 

[1:04:30] Maryanne does a quick review of step 5 and step 6. 

Mentioned in This Episode:

Giving Back Podcast

Maryanne Dersch

Courageous Communication, by Maryanne Dersch 

Step 5: Strategy Sessions

Step 5: How to Host a Lunch & Learn

Step 6: Social Media Plan

Abundant.is

Michelle Villalobos - The Superstar Activator