You've probably seen this countless times. Sales presentations dripping with adrenalin and topped off with a vibrant call to action.

Someone is selling an online course, or some type of investment opportunity, a radical new diet program, or some exciting new way to 10x or 100x your return on your investment.

These opportunities are marketed with an impressive amount of glitz and vigor.

Just a ton of hype and hoopla, to get you to convert...to sign on that dotted line.

Should you use this approach for your marketing?

Join Michael as he shares a strong answer to the question and explains why with the Law of Typicality.