Many entrepreneurs strive to capture a portion of their target market. They do the math and figure they'll be wildly successful even if they only capture 1% of what's out there.

Yet, all too soon, they realize how much effort it takes even to get barely over 0% of the available market. 

Why is this? Why is it so hard to introduce a new idea, a new product or a new service to the market?

After all...you've designed this great product...that everybody should have. So why isn't this easy to get them to place an order? Like right now!

Join Michael as explains why it's such a challenge. In this episode, he will reveal the number one excuse you'll need to overcome in order to win with your sales.