If you're an entrepreneur trying to present your business to the world in a positive light then words are going to be essentially important.

Not just the words you say, but the words you hear.

Yes...you've got to have great messaging, you've got to be able to tell your story in a powerful, efficient and effective way. That's getting the word out about your products and services.

Yet, equally important is listening and hearing what the market is saying about your brand.

Join Michael as he shares three words every entrepreneur needs to hear.