Today we are joined by Michael Casey, who is an extraordinary product developer & co-founder of a dating platform called 8Dates. Michael is TEDx speaker on "How to Design a Billion Dollar Product". He developed, patented, and commercialized 100+ various exercise innovations. Executive Producer of over 50 long-form direct response commercials and international ad campaigns. 

His ads and campaigns have aired in 121+ worldwide markets, with sales exceeding $3 billion. Created some of the Direct Response’s most prominent global hits, including Ab Roller Plus, Ab Doer, Ab King Pro, and his latest billion-dollar product, the Ab Circle Pro.

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