Why is product differentiation more and more important?

Online shopping has given your customers have all the power.

Today, in just a few minutes they can compare products or the same product from multiple suppliers.

They can buy from anywhere in the world and get their purchased delivered in a few days.

In a world of "infinite" choices, you need to give people a reason to buy from you.

The better you can identify what's unique to your product, to make people's decision to buy from you easier, the more sales you'll make.

In this episode, you'll discover:

• Misconceptions about product differentiation.
• Why branding is the best way to differentiate.
• Why you need to protect your brand internationally

Helpful Resources

• For a full transcript of this interview, visit our blog.
• Get a free copy of our book, China Sourcing For Startups.
• Book A free 15-minute consultation with our team.

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