If you have a brick-and-mortar business and are trying to grow your visibility, how should your strategy differ from that of an online business? My guest today, Stacy Tuschl, has successfully founded and grown both brick-and-mortar businesses and online businesses.Stacy started her own business at the age of 18 in her parents' backyard and turned that company into a multi-million dollar dance studio that she still runs today. She is a bestselling author, the host of The Foot Traffic Podcast, and the founder of the Foot Traffic Formula, which helps small businesses around the world get more customers in the door. On today’s show, we talk about the differences and similarities of building visibility for both of her businesses, so that you can know if podcast guesting is a good fit for your business. We also go behind the scenes of Stacy’s own podcast pitching strategy and the role her team plays in supporting her. As the host ofThe Foot Traffic Podcast, Stacy’s team both pitches her for podcast interviews and helps manage the incoming pitches that she receives. We chat about what that looks like, and what it means for you when the pitches you send go to a “gatekeeper’ rather than the host. Are you our Action-Taker of the Month?If you’re using anything from this episode in your visibility work - whether pitching yourself, changing up your topic list, or appearing on shows - tag me onInstagramand describe what you’re doing. And if I choose you, you and your business will be featured on the podcast, in my email newsletter, and on Instagram! Topics covered include:
The story of how Stacy built her brick-and-mortar business following her experiences in dance
How to recognize when you are “expert enough” relative to the people that you’re serving
How her experience of setting up a number of dance studio locations led to her advising small businesses, eventually becoming a paid consultant - and moving into the online world
The differences and similarities of working on visibility for brick and mortar businesses versus online services and programs - particularly with regards to social media
When Stacy first became aware of the value of podcast guesting
How Stacy likes to be pitched forThe Foot Traffic Podcast, and how the fact that she has a team working for her on this changes things
Now it’s time for you to get out there and Go Pitch Yourself! Be sure to screenshot this episode and tag me on Instagram@angie_truebloodand let me know that you are ready to #gopitchyourself! I’ll add your post to my story and help you spread the word!
Can’t wait to connect again!
Feel like you need a little support in getting started pitching yourself?
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