On this podcast, host Blake Binns illustrates exactly why followers do not equal engagement or business, as he describes the story behind Starbucks' social media waste. He also shares a fascinating personal story about his experience in a Facebook group that reinforces the importance of not relying on a single platform to communicate with your customer base. Blake is an engaging host and storyteller, and I highly recommend all of his other podcast episodes too -- they all have great business insights delivered in an entertaining way.