There’s no business without sales, so it’s no wonder that selling is of continuous interest to agencies and consultancies. It’s hard work, and as much as you learn, there’s always another layer of subtlety and expertise you can develop. The Goo

#41 - 5 Steps to Strategic Copywriting, with Joanna Wiebe

Dec 17th, 2018 50m 10s

Recent episodes of our podcast have talked about positioning, seasonality, landing pages, and digital assistants. With the complexity and fast-paced evolution of many topics in marketing, it’s easy to forget that so much of what we do all comes

#40 - Voice Assistance: The New Frontier for Brands, with Wally Brill

Nov 28th, 2018 32m 27s

Twenty-five years ago, it was websites. Twelve years ago, it was mobile. Today, it’s voice assistance. By 2022, voice commerce sales are expected to top $45B in the US and UK, and even today 72% of people with voice-activated speakers use them

#39 - Getting the Most Out of Seasonality, with Hana Abaza

Nov 7th, 2018 36m 25s

Since we’re nearing the holiday season and the annual retail apex of Black Friday/Cyber Monday, the Google Partners Podcast brings you an early holiday treat. Hana Abaza, Head of Marketing at Shopify Plus, shares insights about seasonal campaig

#38 - Are You Leaving Money on the Table? with Robin Waite

Oct 25th, 2018 32m 5s

The conversation about pricing can be a dicey one. Not only because what businesses charge is proprietary, but also because methods of pricing can vary quite a bit. Some have buttoned down processes that track expenses, calculate hourly rates,

#37 - Grow Sales and Margins Through Positioning, with April Dunford

Oct 10th, 2018 38m 29s

Whether we sell services, products or ideas, the first thing we need to do is find and understand our audience. Because no matter how effective we may be at communicating our value proposition and connecting to a need, we’re not going to see th

#36 - Wisdom from a Millennial Leader, with Brian Wong

Sep 26th, 2018 33m 35s

Entrepreneurs today can get a lot of inspiration from reading books by people like Dale Carnegie, Barbara Corcoran, Guy Kawasaki, Richard Branson—people who achieved exceptional things over the course of their lives. But for the generation now

#35 - Building your market, one landing page at a time, with Oli Gardner

Sep 13th, 2018 41m 48s

For anyone even thinking about building and testing landing pages, Unbounce is an essential tool and the platform that almost single-handedly created the field. Oli Gardner, the company’s co-founder, travels the world speaking and evangelizing

#34 - Managing Through Market Cycles, with Ben West

Aug 29th, 2018 45m 43s

Building a business is hard, particularly when growing revenue depends on the staff needed to recognize that revenue. When growth is fundamentally tied to scale—as it is in service-based businesses—market cycles and other factors can create ser

#33 - Innovation in Action, with Michelle Greenwald

Aug 8th, 2018 27m 18s

Big or small, regardless of industry or sector, most if not all organizations would say that they’re interested in innovation. But what does that actually mean, and how can individuals and companies innovate in ways that create value? Can we ta

#32 - How Google Markets Google, with Fab Dolan

Jul 12th, 2018 38m 39s

Google’s marketing machine is truly massive, operating across a huge range of fronts at an incredible scale. They not only use but also pioneer analytical tools that enable them to work in groundbreaking ways to reach audiences in the “moments

#31 - Fueling an Innovation Engine, with Frederik G. Pferdt

Jun 20th, 2018 36m 11s

Google has a well deserved reputation for being an innovative organization, and that’s by design. Because while it’s a popular buzzword, innovation as an enterprise-level priority really does make a difference in a company’s capacity to adapt,

#30 - Mindfulness in the Business World, with Ben Feder

May 30th, 2018 25m 10s

Ask just about anyone how they’re doing, and an all-too-common answer is “busy.” Being busy—or too busy—seems like the normal state of things. Maybe that’s why mindfulness is becoming a more predominant subject in our culture as a response to t

#29 - The Power of Personality, with Jean Lin

May 16th, 2018 36m 32s

Is there a mindset that engenders success as an entrepreneur and a leader? Certainly the right combination of beliefs and aptitudes emerges from our upbringing, our background, our culture and so on. But the power of personality also comes from

#28 - Conquering Limiting Beliefs, with Karen Brown

May 2nd, 2018 34m 24s

For Karen Brown, it started with the audacious goal of competing in the Ironman World Championship. An active recreational athlete, she nevertheless held herself back from that big dream for many years. Finally, she dove deep into the study an

#27 - Effective Inbound Marketing, with Marcus Sheridan (Part 2)

Apr 18th, 2018 18m 16s

Many companies sense the value of inbound marketing and use it to some degree. But beyond simply posting articles, keeping up an obligatory blog, or investing more in SEO, what can we do to build real trust and grow business? Marcus Sheridan,

#27 - Effective Inbound Marketing, with Marcus Sheridan (Part 1)

Apr 11th, 2018 31m 55s

#26 - Marketing with Podcasts, with John Wall

Mar 28th, 2018 33m 7s

Many are getting into the podcast game in order to connect with an interested audience and build a brand. But creating a successful podcast is a lot more complicated than buying a couple of microphones and clicking “record.” If you’re in the

#25 - The Champion’s Mindset, with Razor Ray Franklin

Mar 7th, 2018 30m 41s

High performers: they can transform an agency and handle huge, difficult deals all while publishing, speaking and being active in their communities. How do they do it? What are the factors that enable them “to exist on a different plane of prod

#24 - Smart Tips for Selling Your Business, with Tom Crowley

Feb 20th, 2018 32m 35s

You’ve had a good run on a lucrative business, but it’s time to move on. Selling your agency is a (typically) once-in-a-lifetime opportunity, and a very complex process, so you have to make sure you do it right. Should you hire an advisor? What

#23 - How to grow your business, with Robert Craven

Jan 17th, 2018 35m 54s

Starting a new business can be an exciting time, full of possibilities! However, it’s not all fun and games - growing a business can be difficult, especially for those that have no prior experience. Are you looking for business coaching or advi

#22 - Secrets to juggling multiple roles, with Mitch Joel

Dec 20th, 2017 39m 18s

In today’s day and age, we wear many hats. A full-time mother can be a working professional, a part-time graduate student, and a community leader, all at the same time. It’s common. Though some people seem to have it all figured out, many of us

#21 - A look back at the future: Artificial Intelligence & Machine Learning, with Jim Sterne

Dec 6th, 2017 37m 54s

You've likely heard the terms Artificial Intelligence and Machine Learning thrown around quite a bit. But what does it mean for you? What exactly is AI and how does it differ from Machine Learning? How will it affect marketing and what can we d

#20 - Transparency with your partners, prospects and team, with Greg Poirier

Nov 22nd, 2017 41m 7s

The way in which we communicate and share information with our staff can be very revealing about a person, their management style and their industry. Consider how often have you found yourself leaving a leadership meeting and asking “how much s

#19 - Google HR secrets: identifying & developing great managers, with Sarah Calderon, Google

Nov 7th, 2017 33m 15s

In this episode, we speak with Sarah Calderon about management – specifically how to find, develop and nurture great managers.A great manager will make a tough job challenging and rewarding, and they’ll make a great job fantastic and transfor