Jumping into the world of advertising can seem like a daunting task. With the wide variety of options at your fingertips, it can be hard to decide which approach will best suit your needs.In this episode, Silvio Perez (https://www.linkedin.com/in/silvio-perez/), Founder of AdConversion (https://www.adconversion.com/), discusses his perspective on entering the paid advertising scene and good practices to keep in mind to avoid spreading your time too thin. You’ll learn how to get started, tools you can use to track the success of your campaign, and how to think like a paid advertiser.In this episode, you’ll learn:The importance of sticking to one advertising platform when starting outWhy testing different types of advertisements is great for finding what worksHow to measure the outreach that your advertising campaign has gained