Learn from a Boomer why Boomers should be on LinkedIn in this latest episode of Grey Matters! Steve welcomes Joyce Feustel to share her valuable insights about coaching her generation to see LinkedIn in a new light.

Why do Boomers tend to have a tougher time wielding LinkedIn for building their business? It could be generational or even based on gender as it's a primary platform for self-promotion, which doesn't come as naturally to many people.

Take a listen to all the reasons that Steve and Joyce give for how Boomers and even GenXers can use LinkedIn today:

• Reconnecting with people in your network
• Delivering value through your experience and skills
• Providing thought leadership that can set you apart, or even ahead, of the rest of the crowd

This week also catches you up on the latest in marketing and business news you can use as you build your brand online. 

Links from this Episode

Joyce Feustel | Boomers Social Media Tutor

Steve's News Stories for the week:

Google following in Apple's advertising footsteps?

Google's Blog: Charting a course toward a more privacy-first web

The Top 6 Social Media Trends of 2021 (Infographic by Social Media Today)

Rachel's News Stories for the week:

Facebook's "Good Ideas Deserve to Be Found" Initiative for Small Businesses

Other States Adopting Data Privacy Laws like California's CCPA

Our other things:

• Weekly live, free tutorials -  Webinar Wednesday
• Weekly live, paid business tutorials - Foundational Fridays (Business Building Blocks)
• Grey Zone on Facebook a place for Baby Boomers and GenX to meet, share and learn about online business

• Grey Matters is made possible through your generous support! Please become a Patron of Grey Matters!

All our other Links Worth Visiting!→ Join us for Webinar Wednesday, every week!: http://members.dottotech.com/webinar-wednesday-registration-page/→ Hire Steve as a Speaker: https://dottotech.com/speaker/→  We have Merch! https://teespring.com/stores/dotto-tech→ What We Use, Steve’s Toolkit: http://bit.ly/2JWqrBM→ Our Amazon Store: httphttps://www.amazon.com/shop/dottotech?ref=ac_inf_hm_vp 

About Us:

Steve Dotto - Host

Canada's favourite geek. 

For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcasting Steve reinvented himself learning the world of social media, online community building and Internet Marketing as he built his YouTube channel into his new career.

His passion is teaching Baby Boomers and GenX how to remain relevant in the digital age, how we can reinvent ourselves and grow side hustles into successful online businesses.

Steve has a gift for making complex concepts easy to understand. Steve takes the world of technology and makes it relevant in your life.

Rachel Moore - Producer

From stage to studio, Rachel has honed her skills as an entertainer, producer, and marketer throughout her 20+ year career. As technology and communication has evolved, so she has carried her skills in writing, graphic design, and production forward into digital marketing, livestreaming, and podcasting. 

In addition to working as a fulltime content marketer, Rachel hosts her own livestream show Social Glue, publishes helpful how-to videos to her YouTube channel, and produces entertaining and insightful podcasts for Really Social as well as Grey Matters. 

Bottom line: if there’s a camera, microphone, and/or stage involved, Rachel can carry the message in a memorable way.