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Grey Matters, with Steve Dotto

A weekly Business and Careers podcast
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Episodes of Grey Matters,

Show Notes This is the episode of Grey Matters that every person thinking about starting a business - or succeeding in their existing business - should listen to right now. The alternative may mean months or even years of focusing in the wrong
Show Notes These week's news updates by Steve and Rachel will really give you something to sink your teeth into (pun intended). In a special episode focused on current events in business, social, and technology, you'll get informed even as you'
Show Notes Apps come and go, and our daily needs constantly evolve. There are probably a few apps you use on a daily basis that, while you may have never heard of them a year ago, you couldn't imagine living without today.  In this episode of
Show Notes What does the guy who lives and breathes productivity do to adapt focus when a pandemic hits? You're about to find out, and possibly feel better about the challenges and solutions you've experienced as the world turned topsy-turvy. 
If you're heard the term "passive income," you've probably also imagined yourself relaxing on a private beach while dollar signs float dreamlike above your head. It sounds amazing, but is passive income realistic? In this episode of the Grey Ma
Ever imagine how you look and then see a picture which jars you back into reality? How we spend our time - or think we're spending it - often works the same way: our perception can be way off from reality. In this episode of Grey Matters, Steve
Staring contest between you and a blank page... Ready? Set? GO!  None of us enjoy the feeling of knowing we have something to share yet being unable to put what's in our brain into words on a page. Whatever our personal obstacles are, this epi
"Make money online," they said. "It'll be easy!" they said. Sure, but to make money online you need to know how to handle money online. Listen in to this episode of the Grey Matters podcast to learn what you need to manage online transactions f
Ever start something without a clear goal or outcome in mind and it winds up being fabulous? This week's episode features a podcaster who took an idea and grew it into a vehicle that's driving full speed ahead... even if the destination is unkn
One year. That's the milestone we just hit to mark a full year of life with a global pandemic. Did any of us foresee that we'd still be coping with the upheaval brought to us by COVID-19? In this episode of Grey Matters, we reflect on what's ch
Retirement. Whether it looms toward us or beckons to us (or a mix of both), we want to control it as much as possible. But what happens when it's more of a coerced departure? This week's Grey Matters with Steve Dotto and guest Janice Sanders e
Wondering if working while traveling for months at a time is possible? Learn from two digital nomads featured on this week's Grey Matters podcast who made it happen.  When we think about a job that allows you to travel, often we imagine a role
Learn from a Boomer why Boomers should be on LinkedIn in this latest episode of Grey Matters! Steve welcomes Joyce Feustel to share her valuable insights about coaching her generation to see LinkedIn in a new light. Why do Boomers tend to have
As we Boomers and GenXers build our businesses today, we must shift from the "build and deploy" mentality of then and shift to the "seed and grow" approach in the now.  This episode of Grey Matters takes a brief trip down memory lane as we loo
What's on your to-do list for tomorrow? Prospecting calls, laundry, prep your newsletter, review your blog draft, and what else? Let's go ahead and add podcasting to your agenda! In this episode of Grey Matters, we get into the specifics of pl
In the infamous words of Aladdin in Disney's movie of the same name, "Do you trust me?" Jasmine's reaction is a very uncertain "yes," and that pretty much sums up this week's discussion in the Grey Matters podcast. Whether you're venturing int
What's the difference between the "gig economy" and having a "side hustle?" We define these two aspects of Work 2.0 in this episode of Grey Matters. It's easy to confuse phrases we hear today describing work that isn't mainstream or full-time
Video is the most persuasive and influential media, so much more so when it is personalized Using video for conversation, and conversion!We tend to think of video in a rather grand sense. TV YouTube think about all the ways we use it.
There are a lot of really bad ideas in the online marketing space, that seem like good ideas when you first hear them. But at the top of the list: Fake it till you make it Not only does it undermine the credibility of the person faking it, but
Chaos reigns in the social media world, last week, Twitter released the following Permanent suspension of @realDonaldTrump By Twitter Inc. Friday, 8 January 2021      After close review of recent Tweets from the @realDonaldTrump account and th
IMHO affiliate marketing is the perfect side hustle. Affiliate marketing is the perfect place for most of us to begin our great adventure of building our very own online business. Why? Because in a word, it is amazing! This week I share some of
We are back! Relaunching a podcast is a hard thing to do. It is like getting back to the gym after you have been away for a while. All the same guilt, disappointment in yourself for letting it slide. The anxiety that you have hard work ahead of
The one thing I struggle with to this day in the online marketing world is the sales process. The techniques which we can and do use to sell our products or services.  So much research has gone into "crafting the perfect offer". In some cases,
Facebook, for all its flaws, has become an almost universal meeting place. For online businesses, there is no better place to try and create awareness, conversations, build relationships and form communities. I just wish Facebook was a better
The Talk - Grey Matters 46 I did not really want to record this episode, and to be perfectly honest, I have reservations about posting it.  But all of us must take time to search inward if we are ever going to be a part of the change we desir
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