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Episode 15: Introduction to behavioral science for eCommerce brands

Released Wednesday, 16th December 2020
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Featuring Shirin Oreizy, Founder and CEO of Next Step

Shirin Oreizy is the Founder and President of Next Step, an award-winning Behavioral Marketing Agency with offices in San Francisco & Boston.

Episode quote:

Ultimately, we're trying to uncover why people are making certain decisions about your brand...

...That finding can live in a variety of places in your organization, it could be within different aspects of your marketing, it could go into sales, it can go into the customer experience, etc.”

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