What is the right mix between Paid and organic? Sometimes paid advertising makes sense - when and how do you formulate a strategy to ensure you are not dependant?

In this episode I go in-depth with Growth Marketing expert Adam Dolittle as he shares his insights from years of experience working client side with Geico and in his current role at Social Code. 

The Groundswell Podcast—interviews legends in marketing and business, as well as the influential and the fascinating across industries, to learn about what it takes to create sustainable growth in your bottom line and impact. Each episode is infused with agency-level insights with practical takeaways for small to big businesses.

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