Like it or not, new international business expansion depends on travel. Maintaining and growing existing business too, whatever one’s definition of international business – export, import, outsourcing, licensing, or operations of any kind in other countries. Sure, there are a number of established ways one can do many kinds of business in other countries without leaving home – selling online, using local distributors and agents, and so on – but without actually going there, seeing and understanding the market for oneself, and making face to face contact with local people one needs to work with, a company will at best miss out on many of the best opportunities and at worst risks reputational and financial damage.
Now is the time to REIMAGINE every business. Every business owner knows they need to make changes just to succeed in the New Normal. But social distancing shouldn’t need to mean having to reduce the number of customers that you serve or deliver services with fewer resources. Let’s not allow what’s happened to drive our businesses downhill. True, all around us lies news of companies going into administration or laying off staff or downsizing in other ways – but that doesn’t mean it has to happen to you and your business.
How do you adapt? And how can you market effectively and economically, without the need to spend a fortune with agencies and designers?
There’s a lot of ways to grow internationally. Right now, the way forward is to exploit digital media as a means to reach markets around the world. It’s easier than you may think; but it’s got to be done right. If you’re interested, I recommend you start by asking for advice from others; a lot of it comes for free, mine included! Feel free to get in touch with me, or, if you want to know more about digital marketing, with my friend Vinicius at VINX Digital.
If you missed earlier episodes, you can find them on our Grow through International Expansion platform, https://growinternational.org
. Our platform is independent, carries no advertising and is not for profit – we seek to deliver useful, valuable content, essential for all those who have interest in international business and global trade.
In the podcast Oliver refers to the digital media company VINX Digital – for more details check https://vinxdigital.com