Episode from the podcastGrow Your Video Business

How to Use Live Streaming to Make Your Business a Success w/ Rob Balasabas

Released Monday, 23rd November 2020
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Those of us with a YouTube channel know this frustration. You put in a ton of work into creating amazing content, but no one sees it. It may be because of your naming strategy, scheduling, title, image, or something else entirely. With so much to keep in mind, wouldn’t it be nice to have the right information on your side?
Key Takeaways
Even if you’re busy with client work, find the time to shoot your own content. By showing people the behind-the-scenes of what you do, you are naturally and easily promoting your business.
For best live streaming results, focus on having good audio by investing in a quality mic. Have a plan in place in case things go wrong, like losing a signal or connection. Investing in the right equipment will help ensure that everything goes smoothly once you go live.
About Rob Balasabas
Rob is a partnership growth manager at TubeBuddy. He is an active content creator on his own Linkedin, YouTube, Instagram, and Facebook channels. Rob works hard sharing a lot of video and content creation strategies, live streaming tips, as well as software and tool reviews.
Getting Noticed to Promote Your Business on YouTube
This week, Rob explains many of the ins and outs of getting seen on YouTube and other platforms.  Even if it doesn’t feel like it, there are countless opportunities to make content to promote your business. It doesn't have to be much. Even a short explainer video or live stream goes a long way. By putting a little time away each week to make your own content and do your own marketing you’ll stay relevant and discover new leads.
The Power of Livestreaming
Rob and I dive deep into the new role of live streaming in today’s world of video. Just about every social media platform has this feature and it presents many opportunities to promote your business. Rob describes how live streaming is allowing creators to stay regularly engaged with their audiences. From weekly live shows to course creation, live streaming can build communities and grow an audience. As such a simple yet effective tool, live streaming is something any content creator should consider.
What could you live stream on video today? How can that help you engage with an audience? How can you use YouTube to regularly engage with your audience? Leave a comment on the episode page!

In This Episode:
  • Best practices for starting and growing your own YouTube channel [4:10]
  • How collaboration with experts leads to more opportunities [13:10]
  • Advice for the new role of live streaming [17:57]
  • The best gear for live streaming [27:10]
  • How to effectively schedule your uploads to YouTube [30:56]
  • The most underrated feature on YouTube [34:00]
  • Building a community rather than digging for clients [37:51]

“As creatives, you need to treat your business as your best client.” [7:43]
“The main thing is your audio when it comes to live streaming. If you’re limited on budget, I always suggest investing in a mic first because people need to hear you even if they can’t see you very well.” [27:56]
“You want to put out as much content as you can so that you can build up your portfolio so that YouTube has some things to share and suggest to potential viewers.” [31:59]
“Don’t use it as a commercial….People don’t want to be sold. They want to be taught. Answer their questions. That’s what people are searching for on YouTube; they’re searching questions.” [36:00]

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46m 13s
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