318. Building Credibility and Success Through Effective Media Attention with Stephanie Lee

Released Monday, 30th January 2023

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318. Building Credibility and Success Through Effective Media Attention with Stephanie Lee

Monday, 30th January 2023

Good episode? Give it some love!

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Today on the show I talk media exposure with Stephanie Lee! Stephanie is an expert media strategist and shares so much wisdom on getting compelling stories into the media. Most of us think that high profile media coverage is something outside of our reach and is reserved for celebrities or billionaire business owners. In reality, top-tier media coverage is a serious possibility for you and can be an absolute game changer for your business. The media is always hungry for a compelling story. All you have to do is tell your story in the right way and to the right people!

Key Takeaways

Use Stephanie’s “Pitch Like a Pro” framework to develop a popular, relevant, and original story from your life that people will want to share.
Media attention has a snowball effect for your business. It continually leads to bigger and better opportunities which then compound into even bigger and better ones in the future.
Start gaining traction in the media by telling the right story to the right people.

About Stephanie Lee

Stephanie Lee is a media strategist and founder of Clout Monster, where we teach entrepreneurs, creatives, and businesses how to get top-tier media attention and exposure.

In This Episode

[0:00] Welcome to the show!
[4:29] Meet Stephanie Lee
[7:27] Finding your voice
[15:04] The importance of media attention
[22:49] The nature of visibility and the press
[29:17] Getting noticed and being confident in your value
[37:18] “Pitch Like a Pro” Framework
[47:11] Practical next step
[48:48] Connect with Stephanie
[50:57] Outro

Quotes

“This is an industry of credibility, right? People like to work with people they know, like, and trust.” - Stephanie Lee [18:49]

“The nature of visibility and press, you know, the more press you get, the more visible you get and naturally the more opportunities open up.” - Stephanie Lee [22:59]

“you can't deny the network effect that having press and being so visible gives you because all of a sudden people want to talk to you and when you know more people, that opens up more opportunities. That just leads to growth.” - Stephanie Lee [25:07]

“The easiest way that I tell everybody to make your story original is to make it a personal story, right? When you talk about yourself, you talk about your own backstory, your own unique circumstances and lessons that automatically makes it original, even if, like, the takeaways are, you know, not entirely original, but there's so many universal, applicable lessons that the reader will still be able to find valuable.” - Stephanie Lee [44:18]