Note: This episode was recorded in 2019, prior to the COVID-19 pandemic in the United States. Jonathan Keyser is the founder and thought leader behind Keyser, the largest occupier services commercial real estate brokerage firm in Arizona. Through sheer determination and focus on selfless service, Jonathan is disrupting the commercial real estate (CRE) industry, and beyond.A best-selling author, media contributor, and strong supporter of the Conscious Capitalism movement, Jonathan is here today to share his journey, mission, and selfless service approach to business. In his book and on this episode, You Don’t Have to be Ruthless to Win, Jonathan shares how you can activate selflessness in your life and see how and why this counterintuitive strategy can create long-term success in your own business.