Well, we were on a roll with this topic because we both got quite excited (in different ways, I'm just not as nerdy as Alex, and that's saying something!) so we made it into two Eps. Segmentation and targeting get more mentions, as do insomnia

Ep. 7 - Digital Marketing Part 1

Sep 23rd, 2020 25m 31s

To spam or not to spam? That is the question. Note - other cooked meats in a tin are available, but none of them are digital!

Ep. 6 - Bootcamp: Memory and brands

Aug 22nd, 2020 31m 58s

How can we know what consumers will remember? The answer, it turns out, ties together a lot of the things we've been talking about these past few weeks.

Ep. 5 - Masterclass: David Peters on positioning

Jul 13th, 2020 26m 56s

We started talking to an industry expert about value propositions and positioning, and he ended up taking us on a sharp left-turn into the mind-bending metaphysics of brands not existing. Goodness!

Ep. 4 - Bootcamp: Positioning

Jun 29th, 2020 21m 58s

Not where you put things on a shelf, but rather where you put things in people's minds - a question that is key to selling... pretty much anything!

Ep. 3 - Bootcamp: Segmentation

Jun 23rd, 2020 33m 47s

Can you please everyone all the time? One of the fundamental questions every business has to face is WHO should we talk to? Even, who CAN we talk to?

Ep. 2 - Bootcamp: Core Benefits

Jun 12th, 2020 32m 43s

One of the key ideas behind almost all marketing... It is discussed constantly, though rarely ever given a name. We do that here:

Episode 1 - the introducening.

May 5th, 2020 9m 57s

A quick intro to our handy podcast that will feature: 1) "Marketing Bootcamp" episodes to fill people in on what marketing is about and how it gets done 2) "Masterclass" episodes in which we will talk to practitioners and academics about what

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