Dave Munson of Saddleback Leather Co. spent several years journeying across North America with his dog to create bags and other products made to outlast their owners. Their slogan is: They'll fight over it when you're dead.

His founding story is one of legend. He spent three years living in a $100 a month apartment in Mexico with his dog Blue, and dodged a crooked Mexican federale who was sent to kill him, all while trying to start his business.

Saddleback Leather Co. currently has over 250 employees in the US and Mexico, where they have built their own leather factories.

In this conversation we discuss the importance of being principled in life and business, hiring business coaches, and sticking with it long enough to succeed.

Now, let's hack!

Dave Munson.