My guest today is a former chiropractor turned marketing consultant and entrepreneur.

18 years ago, my guest was your typical chiropractor struggling to find enough clients and sustain and grow his practice. Rather than focusing specifically on the trade, my guest took a different approach and focused on the marketing side of the business.

After hitting on a successful system for growing a chiropractor practise, he decided to scale his success and teach other people to do the same.

He is now the founder and president of Altadonna communications and the founder of ChiroTrust.

Now, let's hack...

Ben Altadonna.

In this 29-minute episode Ben Altadonna and I discuss:

• Try and think like your customers or prospects
• Finding congruency within your business and your goals
• If the outcome in the short term is a win (then go for it)
• You have to be robotic with results

• ChiroTrust
• Join Chiro Trust
• Ben's Books
• BenAltadonna.com
• ChiropracticMarketingIdeas.com
• The Chiropractic Marketing Podcast
• Ben of Facebook
• Ben on LinkedIn
• Ben on Twitter
• Jon on Twitter
• Show Sponsor: 1000 Maniacs
• Show Sponsor: Harrys.com - Use promo code HACK to get $5 off your purchase