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Back in 2010, my guest and a friend started to build guides about online bingo with the goal of ranking them in Google. They spent two years figuring out SEO and affiliate marketing before going full-time in this venture.

By 2012 they had reached some significant numbers but they wanted to build something real, "a company with lots of employees," but they had no idea how to do that. Let's just say they figured it out.

On the 11th of February 2016, my guests 28th birthday, his company went public in Sweden and he made $15 million that day.

In early 2018, he started a new company by spending $1,000,000 on a new domain, Great.com, and he aims to build the next generation of charity by making as much money as possible and giving it all away.

In this conversation we discuss:

- Why you don't need a plan (but you do need a vision)
- Focusing on execution over contemplation
- The journey from professional poker player to affiliate marketing expert

Now, let's hack...

Erik Bergman.