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March Communications 253299
The Innovator's MicEpisodes
March Communications 253299
The Innovator's Mic
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Ada Developers Academy seeks to change a lack of diversity in tech by creating a learning platform that trains women and gender-expansive people to enter the industry and reach their goals. Students can come to hold jobs with tech giants like A
Brands already know how powerful social media is when it comes to engaging with your audience. But posting and putting their own ideas out there is just a piece of engaging with audiences - if brands pay attention, they can learn more about the
Big news! We've been acquired by Walker Sands, a full-service, award-winning integrated marketing agency based in Chicago. We wanted all of you to hear why we’re so excited about this partnership straight from the source – which is why we’ve
Healthcare is evolving in parallel with consumer tech and more patients are relying on digital tools that brings care into their homes. This virtual shift, plus the new tools making it possible, improves healthcare access and speeds delivery. M
Just over one year ago, the first widespread lockdowns due to Covid-19 outbreaks went into effect across the US. Since then a lot has happened for organizations and their PR & marketing plans. March Senior Account Executive, Tom Korolyshun, sp
Sena Pottackal shares her experience as a legally blind woman navigating opportunities in the PR & comms industry. She talked about what it's like to lobby employers to reimagine workplace roles with more accessibility and inclusivity in mind,
Coming up on one year of a mostly virtual world, we're talking about how the virtual events have become the norm and show no signs of slowing down. March Account Director Hailey Melamut spoke with Samantha Powers, Account Supervisor, and Jana
In the spirit of Black History Month, today we're talking about our latest Overbooked Book Club choice – Race After Technology, Marchers Zorina Akhund and Franki Darnold take us through a brief background on the book’s author, Ruha Benjamin an
Over the past year we’ve been thinking about how to refocus our podcast approach. Now more than ever, we want to hear from those powering our Innovation Inside Out mantra. That’s why we’re more committed than ever to passing the mic to the incr
We’re switching things up on Hacks and Flacks today. This year March Communications celebrated 15 years as a tech PR agency. To mark the occasion, we're taking a moment to not only reflect on these past 15 years, but also think about what the n
Cheryl Gale, President of March, chatted with Samantha Mayowa, Head of Global Communications at VMware Carbon Black. Cheryl and Samantha talked about how much headspace PR leaders have dedicated to DEI up to now, specifically in Boston where th
Mental health has taken a more prominent space in the public consciousness, especially in light of the pandemic. Headspace, a global leader in mindfulness through its app and online content offerings, is one of many apps folks are turning to du
Artificial intelligence is a technology that shows a lot of promise but it's also one that brings up a lot of ethical questions around data privacy, transparency, bias, and more. As VP of Marketing and Strategic Partnerships at Samasource, Heat
How can something as cold and calculating as a computer actually make people feel more connected to each other? The new memoir from Affectiva CEO and founder Rana el Kaliouby talks about her personal mission to humanize technology before it deh
Many of us know that we should probably be eating better. But sometimes good information on nutrition feels hard to come by and even harder to follow - especially for those who don't have easy access to affordable food or knowledge. Sandy Purew
The team here at March has been reading Girl Decoded: A Scientist's Quest to Reclaim Our Humanity by Bringing Emotional Intelligence to Technology, the memoir by March client, and Affectiva CEO Rana el Kaliouby, along with co-author Carol Colma
For many people around the country, we're approaching nearly two full months of self-isolation due to COVID-19. The pandemic has affected our way of life in so many ways, and that's no different for the public relations industry. Marketers, PR
These were already turbulent times for journalism, and that was before a global pandemic put issues like trust, bias, and the impact of digital technology into even sharper focus. Cision has published its 2020 State of the Media Survey. They re
Tech media expert Sam Whitmore has been producing in-depth coverage of the impact of the coronavirus pandemic on the tech media. You can read all of his coverage over at mediasurvey.com. Today he joins the show to tell us how the tech media is
It's an old trope, but there's a reason why people say "a picture is worth a thousand words." Visual images tell a powerful story: human brain processes images 60,000 times faster than text, and research shows images are much more persuasive th
Looking for remote content marketing ideas? March partner Owen Mack of Cobrandit Video joins Hacks and Flacks to discuss the different ways you can create professional-quality videos from home. We cover the tools, tips, and strategies you’ll ne
Wellness tech is a hot trend, and consumers today are trying more apps that promise to help them live longer, look great, and feel better, too. But is all of this technology and innovation actually making us healthier and making our lives bette
How do misunderstandings happen? What actually went wrong when someone didn’t pick up on your message, or even worse, interpreted your words in a way that was completely different than you intended? It happens to people, of course, and these da
Brands today are trying to reach buyers and influence audiences all around the world. When the time comes to run an international PR campaign in Europe, APAC, or elsewhere, where should a brand turn? At March, global PR has been in our DNA sinc
As the old saying goes, you are judged by the company you keep. That's true for many businesses today, including PR agencies. Those companies are being asked, sometimes by their own employees, to distance themselves from problematic people or o
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