This is the twelfth episode of Hack To Start. Your hosts, Franco Varriano (on Twitter @ FrancoVarriano) and Tyler Copeland (on Twitter @ TylerCopeland), speak with Chris Hexton (on Twitter @ chexton), the co-founder of Vero (on Twitter @ veroapp) about how to send effective emails and building startups. Chris comes from a financial background, but as a self taught developer has always wanted to create his own product. After several years of consulting, he and his co-founder created Vero, a service that triggers emails based on customer behaviour.