Those who create content for blogs and websites are well aware their traffic hasn't been the same for several years. We discuss a post that tees us up for how you can try and break through – perhaps with email newsletters, influencers and employees. And we get into it a bit about the notion that you need to create and distribute your best content possible, all the time. Also this month, a monster of a brand anniversary, the often forgotten truth of 'the long tail' of content marketing, plus a listener question about the job titles you see in communications job postings.WHAT DO YOU THINK?We want to hear from you! Contact us with your comment about the topics we talk about in this episode. Or, are you looking for advice on some aspect of your communications or marketing work? Ask away! We may include your comment or question on next month's show. 

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SPONSORBrandpointEPISODE SUMMARY

Intro  

1:05 - Talking Point: Content publishing challenges

15:35 - Spotlight: A monster of an anniversary

17:55 - Quick News & Quick Takes: What many marketers get wrong

21:25 - Quick News & Quick Takes: The “State of Marketing” report

23:45 - Quick News & Quick Takes: Respecting content's role in the organization

27:55 - Listener question: How do you make sense of job titles in job postings?

Closing

ARTICLES AND LINKSThe incentives to publish no longer reward the web’s creatorsThe remaking of The Mash: A Monster MiracleYour obsession with demand gen is going to suffocate your B2B marketing“State of Marketing” report from SalesforceContent’s defining problem (and how to solve it)FOLLOW HANSON AND HUNTShow page - HansonandHunt.comApple PodcastsSpotifyGoogle PodcastsRSS feedSign up for Arik's weekly newsletterLearn more about your ad choices. Visit megaphone.fm/adchoices